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Sky Sports nets exclusive broadcast rights for Ladbrokes Scottish Premiership

SBC News Sky Sports nets exclusive broadcast rights for Ladbrokes Scottish Premiership

Sky Sports has confirmed that it will become the exclusive broadcaster of Ladbrokes Scottish Premiership content from 2020, agreeing on a five-year deal with the Scottish Professional Football League (SPFL). UK news sources report that Sky Sports blew competitor BT Sports out of the water with a £100 million package, bolstering its dedicated ‘Sky Football’ programming for 2020. Confirming the …

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Sportium CEO Alberto Eljarrat seeks to deliver ‘new horizons’ for Spanish racing

SBC News Sportium CEO Alberto Eljarrat seeks to deliver 'new horizons' for Spanish racing

Grupo Cirsa and Ladbrokes Spanish sportsbook joint-venture Sportium continues its commitment to modernizing Spanish horseracing, announcing that it has secured an exclusive partnership with ‘Gran Hipódromo Dos Hermanas’ – Andalucía’s biggest and most prestigious racetrack. The agreement sees Sportium become the lead betting services supplier to Apuesta Hípica y Deportiva Iberia (AHD Iberia), the province’s sole racetrack operator. Moving forward, …

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William Hill US expands Devils profile with MSG Networks media partnership

SBC News William Hill US expands Devils profile with MSG Networks media partnership

William Hill US continues to expand its east coast profile, confirming that it has secured a comprehensive sponsorship arrangement with MSG Networks for the broadcasts of NHL franchise the New Jersey Devils. The bookmaker announces a further ‘groundbreaking sponsorship’ for its expanding east coast operations, which will see its New Jersey betting properties promoted across a mix of in-game integrations, …

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Liverpool FC’s Daniel Sturridge charged with betting breach

SBC News Liverpool FC's Daniel Sturridge charged with betting breach

Liverpool FC and England international striker Daniel Sturridge has been summoned by FA officials to explain alleged breaches of football’s code of conduct with regards to football betting, an activity strictly prohibited by FA rules. Sturridge (29) is alleged to have breached Rule E8 concerning FA registered professional athletes, managers, coaches, and club staff wagering on football matches, events or …

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bwin renews legacy partnership with Euroleague Basketball

SBC News bwin renews legacy partnership with Euroleague Basketball

Euroleague, the most prestigious European club basketball competition has confirmed that GVC Holdings online sportsbook subsidiary bwin will continue to serve as the official betting partner for its Greek, Spanish and Italian match-day coverage. Updating the media, Euroleague confirms that bwin has extended its existing partnership for a further three seasons, with the betting brand securing heightened exposure within Greek …

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Chase Carey – Responsibility must drive F1 betting partnerships

SBC News Chase Carey - Responsibility must drive F1 betting partnerships

Chase Carey, President & Executive Chairman of Formula 1, has personally backed the sport’s decision to align itself with sports betting. Updating stakeholders, Carey insists that F1 governance will monitor wagering activities and sanctioned bookmaker marketing, stating that betting on F1 will be undertaken in a ‘responsible manner’. “With betting obviously we have responsibilities that go with it,” Carey detailed to …

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Ciao! Matchroom Boxing launches Italian property with DAZN & OPI Since 82

SBC News Ciao! Matchroom Boxing launches Italian property with DAZN & OPI Since 82

Matchroom Boxing and digital broadcasting OTT partner DAZN have expanded their European profiles confirming that they have entered a strategic partnership with Italian boxing promoter OPI Since 82. The combined parties will work together to ‘bring top-flight boxing back to fight fans in Italy’ under the newly formed Matchroom Boxing Italia domain. The partnership aims to host eight marquee boxing events …

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Unibet expects big returns from chess revival

SBC News Unibet expects big returns from chess revival

Supporting its sponsorship of the FIDE World Chess Championship held at The College London (9-28 November), Unibet details that it will cater the most comprehensive chess markets inventory for its customers. This August, Unibet marketing confirmed that it had become the first betting operator to sponsor a FIDE championship as Norwegian chess master Magnus Carlsen faces American challenger Fabiano Caruana over a 12-round …

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MGM-GVC’s ‘broad vision’ sees Sportradar confirmed as lead US data supplier

SBC News MGM-GVC's 'broad vision' sees Sportradar confirmed as lead US data supplier

MGM-GVC Interactive LLC, the new US strategic joint venture developed by MGM Resorts and GVC Holdings, has confirmed that it will utilise Sportradar as exclusive data supplier for its US sports betting provisions. The agreement sees Sportradar become the lead data provider for MGM-GVC interactive’s new and existing land-based and digital properties. Updating the market, MGM GVC Interactive’s new Chief …

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BetVictor expands World Snooker ‘Home Nations’ sponsorship

SBC News BetVictor expands World Snooker 'Home Nations' sponsorship

BetVictor continues to expand its brand profile with World Snooker, confirming that it has secured the title sponsorship to two further ‘Home Nations’ events – the Northern Ireland Open and Scottish Open.  The Gibraltar bookmaker expands its existing relationship with World Snooker following the success of its sponsorship of the English Open. The BetVictor Northern Ireland Open will run from November 12 …

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