Sport

News about sports business

Premier League clubs to discuss their betting sponsorship futures

SBC News Premier League clubs to discuss their betting sponsorship futures

Premier League football clubs will examine and discuss the future of betting sponsorships at a meeting scheduled for this Thursday. Sky News has this morning reported that EPL leaders will receive an ‘update on findings around shirt sponsorships and gambling addiction’. Football’s relationship with betting operators has become a prominent concern of the government’s ongoing review of the 2005 Gambling …

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OneFootball names first national association shareholder

SBC News OneFootball names first national association shareholder

OneFootball has named a trio of new shareholders, with the German Football Association (DFB) becoming the first national federation to take a stake in the business, along with Borussia Dortmund and Tottenham Hotspur entering into multi-faceted partnerships with the football media platform. Through the collaboration, the firm will work with Bundesliga and Spurs stars – such as Harry Kane, Marco …

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BHA plans to get owners back on track by April  

SBC News BHA plans to get owners back on track by April  

The British Horseracing Authority (BHA) is working with all stakeholders to ensure that owners can return to England and Scotland’s racecourses from Monday 29 March – in line with government rules on easing national restrictions. Since January public attendance to racecourses has been restricted, following the announcement of the UK’s winter lockdown to curb the spread of the COVID-19 virus. …

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FIFA enhances safeguarding strategy via Global Integrity Programme

SBC News FIFA enhances safeguarding strategy via Global Integrity Programme

FIFA has enhanced its global football safeguarding policy via the launch of the Global Integrity Programme, in cooperation with the United Nations Office on Drugs and Crime (UNODC). The programme places a strong emphasis on education, aiming to enhance integrity within all 211 member organisations via resource and knowledge sharing among various Integrity Officers, with the aim of preventing match …

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BtoBet announces Euro and Copa América promotions

SBC News BtoBet announces Euro and Copa América promotions

Sports betting platform provider BtoBet has strengthened its international marketing capabilities via the launch of promotions covering the UEFA Euro 2020 and the upcoming Copa América tournament. Both promotions are free to play, and are being marketed to operators as a means of widening their customer basis whilst retaining existing users. The offer functions as a basic correct score prediction …

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Cheltenham Festival attracts record viewership on first day

SBC News Cheltenham Festival attracts record viewership on first day

The Cheltenham Festival 2021 has attracted record viewership on only its first day, with both the average and peak audience up significantly on the previous year. ITV Racing drew in an average of 1.1 million viewers, with a total of 1.5 million tuning in to watch the Champions Hurdle, won by Rachel Blackmore, riding the hugely anticipated Irish racehorse Honeysuckle. …

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EFL Chairman takes stance against betting sponsorship ban

SBC News EFL Chairman takes stance against betting sponsorship ban

Chairman of the English Football League (EFL), Rick Parry, has spoken out against a ban on sports betting sponsorship arrangements, citing financial concerns for lower league teams. Speaking to the Financial Times (FT), Parry remarked that a betting sponsorship ban would be ‘catastrophic’ for smaller football clubs ‘in the wake of the pandemic’. Parry’s comments come two months after it …

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DCMS urged to take immediate action on Football Index collapse

SBC News DCMS urged to take immediate action on Football Index collapse

MPs from the All-Party Parliamentary Group for Gambling Related Harm (GRH APPG) have directed further criticism at the UK Gambling Commission (UKGC) regarding the collapse of betting exchange Football Index. Writing a letter to Culture Secretary Oliver Dowden, the group of legislators described the demise of the operator and the losses its customers suffered as a ‘scandal,’ and have cited …

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