Horseracing

ITV and Entain bolster Australian and US racing media rights via HBA deal

Melbourne Cup, HBA Media

Several media rights distribution deals for the Melbourne Cup and Breeders Cup, two of Australia and North America’s flagship racing fixtures, have been signed by HBA Media. Of significance to UK viewers, HBA has signed another contract with ITV, marking the return of stateside racing content to the free-to-air channel, as the network makes its second broadcast of the Breeders …

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BetMakers completes strategic buyout of Punting Form

SBC News BetMakers completes strategic buyout of Punting Form

Exactly one week after announcing its takeover of horse racing ratings firm Punting Form, BetMakers has confirmed that the acquisition is complete. The Australian sports betting platform provider intends to incorporate Punting Form into its Global Betting Services division, a move which it believes will improve back-end tools and relative trading margins, as well as drive more efficient pricing. On …

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The entertainment edge – connecting horse racing with the TikTok generation

grand national horse racing

Like many sports, horse racing has had a turbulent couple of years financially, but one of the biggest hurdles it must now clear is broadening its audience of bettors. Attendance rates in long-established horse racing markets such as the UK are falling, and many younger punters are being increasingly drawn to the appeal of markets such as football with flashy …

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UK Tote renews XB Net deal for stateside horse racing content

uk tote xb net us horse

XB Net has secured an extension of its agreement with the UK Tote Group, as the latter seeks to continue offering a diverse portfolio of horse racing fixtures. The agreement allows the Tote to offer ‘the overhauling majority of premier stateside races’ to its customers in the UK and Ireland, encompassing live pictures, data and betting services from XB Net’s …

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SIS and RMG named preferred bidders for Irish racing media rights

SIS horse racing ireland

Horse Racing Ireland (HRI) has outlined the two preferred bidders for its media rights packages, selecting SIS (Sports Information Services) and Racecourse Media Group (RMG). The two packages cover separate areas of horse racing content distribution from across Ireland’s 24 racecourses, and both will be awarded for the 2024 to 2028 seasons. Covered under the first package are media rights …

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SIS to integrate international horse racing into NetBet partnership

SIS

NetBet has expanded the scale of its partnership with SIS (Sports Information Services), integrating a wider range of the sportsbook supplier’s horse racing content. The company, headquartered in Malta and active internationally, will be supplied with SIS’ premium and exclusive horse racing feeds from the UK, Ireland, Canada, Dubai, Germany, Hungary, Mauritius, Spain, Saudi Arabia, Latin America and the US. …

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“Racing needs these groups’ – Voxbet’s Jonathan Power on attracting Gen Z and millennial bettors

SBC News “Racing needs these groups’ - Voxbet’s Jonathan Power on attracting Gen Z and millennial bettors

The past decade has seen a huge upsurge in new technologies and changes in product and content consumption – but has the betting industry caught up? For operators that focus on or have a strong interest in horse racing, which of course likely means all betting firms, emerging tech solutions may bridge the gap between traditional wagering markets and the …

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EPIC’s ‘first foray’ into horse racing with gambling harm prevention deal

SBC News EPIC’s ‘first foray’ into horse racing with gambling harm prevention deal

EPIC Risk Management continues in its efforts to minimise gambling harm through a partnership with Racing Welfare. The collaboration with the charity – which supports the workforce of British horseracing, comes during Safer Gambling Week, a cross-industry initiative to promote safer betting in the UK and Ireland. Working with Racing Welfare as the charity’s Safer Gambling Education Partner to provide …

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BetUK completes hurdle of ‘first major racing sponsorship’ with ARC

SBC News BetUK completes hurdle of ‘first major racing sponsorship’ with ARC

BetUK has announced that it will be supporting marathon, middle distance, and sprint horse races in a partnership with Arena Racing Company (ARC). Arena Racing Company (ARC) – the operator of four of the six all-weather horse racing courses in the UK – has given the LeoVegas Group-owned operator advertising space across 600 of its races, in addition to various …

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