From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the potential sale of Sunderland, a united front from the Football League and a new partnership for the English FA . ____________________ Football League clubs vote for transfer window change English Football League clubs …
Read More »
Social media content and fan engagement specialist, The Ball Street Network has announced its latest YouTube venture, the ‘XO’ channel. Launching XO this week, Ball Street combines the talents of UK leading social media figureheads, The True Geordie, WillNE and Stephen Tries who combined have a YouTube following of +2 million subscribers. The XO channel seeks to bring a fresh …
Read More »
When it comes to brand ambassadors, very few resonate with football bettors as much as planetwin365’s Roberto Carlos. The former World Cup winner and Real Madrid legend, strikes a chord with football fans who watched him use his venomous left foot to torment opposing players throughout his 11 year spell at the Santiago Bernabéu. The full back also enjoyed a …
Read More »
For its latest social media campaign, online bookmaker Betway has teamed up its two biggest sports partnership; Premier League football club West Ham United and leading esports team Ninjas in Pyjamas (NiP). Launching its latest ‘Betway Esports Challenge’, West Ham United players Javier ‘Chicharito’ Hernandez and Michail Antonio ‘swap pitches for PCs’ battling head-to-head in a game of CS:GO, a …
Read More »
Assistant Chief Executive of the Professional Footballers’ Association (PFA), Simon Barker spoke to SBC about a wide variety of subjects from the importance of the Sporting Chance clinic, to the role the PFA plays in player education. Barker joined the PFA after an extensive career as a professional player, appearing over 213 times and scoring on 41 occasions for Blackburn …
Read More »
Multi-channel messaging platform OtherLevels has unveiled its new in-play messaging module, designed to provide a more personalised live sports betting experience and boost revenues for operators. Launched ahead of this year’s World Cup in Russia, the platform allows online sportsbooks to dynamically deliver messages promoting their latest in-play odds during live football or other sporting fixtures. The real-time solution automatically …
Read More »
Leading omni-channel supplier Playtech has launched a new casino games suite, linked to a series of timed jackpots with guaranteed daily wins. The suite, created to celebrate the champions of the global sporting world, will be launched alongside high-profile events such as the Cheltenham Festival, the Grand National and the World Cup. In an industry first, each game in the …
Read More »
Champions League winner Luis Garcia will be one of the star attractions on the OPTIMA stand at ICE London this week. Former Spanish international Garcia will be greeting visitors at Stand N2-310 and fielding questions about his career and his views on this summer’s World Cup Finals in Russia. OPTIMA CEO Jacob Lopez said: “We are very pleased counting with …
Read More »
Peer-to-peer sports betting system BetterBetting is looking excitedly towards this summer’s Russia World Cup, with the firm’s gambling-focused cryptocurrency BETR being made available for use during the tournament. For the first time in history, a digital token (BETR) will be available for the world’s biggest sporting event, and will provide peer-to-peer betting with no central party alongside a robust escrow …
Read More »
21Bet is beginning its World Cup build up, with the launch of its new promotion aimed at giving punters the chance to build a healthy balance before the spectacle gets underway. With the showpiece set to get started in Russia on June 14, a little over 20 weeks away, 21Bet has unveiled its ‘World Cup Bank Builder’ offering. The promotion …
Read More »
SBC News Voice of the Sports Betting Industry