Football

Football Index is a UK gambling licensed platform which the company describes as the world’s first football stock market. It’s a tradable market in football where users can buy and sell stocks in players, known as Futures, with real money, build up a portfolio and earn dividends with the overall aim of cashing out and selling at a profit. You can for example …

Former Norway and Liverpool FC defender John Arne Riise has had to drop his association with Scandinavian bookmaker Betsson in order to sign for Norwegian Tippeligaen side Aalesunds FK. Riise (35) one of Norway’s most successful footballers, had agreed to join the Ålesund football club on a free transfer at the start of March. On signing for Aalesunds FK, Riise …

Following a dreadful week of unfavourable results at Cheltenham 2016, all bookmakers will be longing for the start of Euro 2016 (France 10 June – 10 July). Euro 2016 will be the first major summer football tournament under the POC regime, Scott Longley examines how betting operators will look to turn the event into a cash cow… This summer will …

Titanbet UK has become the first bookmaker to pay-out on Leicester City winning the 2015/16 Premier League (EPL) title. With eight match days remaining and the Foxes just five points clear of nearest title rival Tottenham Hotspurs, Titanbet UK has declared that the EPL trophy will go to the East Midlands club. Titanbet UK marketing declared that it would pay-out …

Ahead of the ‘Betting on Football Conference’ (#BOFCON – 21 April @ Stamford Bridge), Colossus Bets CEO & Founder Bernard Marantelli assesses football betting innovation, as operators and suppliers try to deliver further engaging products to more demanding consumers.  Marantelli a live betting expert and renowned professional punter details why football is a premium product for operators and suppliers to focus innovation …

Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers. Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard. The …

Grupo Codere subsidiary has struck a short term sponsorship deal with La Liga football club Valencia CF. Presenting its partnership to Spanish media, Codere marketing announced that the Codere Apuestas brand would be displayed on the left sleeve of Valencia’s football jerseys for the remainder of the 2015/16 La Liga season. Valencia CF have no official shirt sponsor for its …

Thanks to a selection of bets placed during the first four months of the season, bookmaker Sky Bet stands to pay out £5m if Leicester maintain top spot and win the Premier League title this season. Twenty Sky Bet customers will win a combined £1m if Claudio Ranieri and his men do what was deemed the impossible. A single punter stands to win …

With fifteen Premier League 2015/16 match days remaining, Gibraltar bookmaker BetVictor has made the bold move of launching its ‘Price Promise’ initiative which will ensure that its accumulator customers will be paid out with the best market prices. BetVictor will match the price guarantee to all of its football five-fold win/lose/draw accumulator bets which will can be placed on any …

Spanish-licensed bookmaker Kirolbet has added La Liga football club Real Sociedad to its growing list of partners. The San Sebastian based club will offer Kirolbet a range of opportunities to push their promotions at the Anoeta Stadium and across their digital channels. Financial terms of the agreement weren’t disclosed, but Kirolbet will become the official betting sponsor for Real Sociedad. The …