South America

South American News

William Hill initiates LatAm expansion with Colombia launch

SBC News William Hill initiates LatAm expansion with Colombia launch

William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …

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Betfair sponsors SBT Brazil’s Copa America coverage 

SBC News Betfair sponsors SBT Brazil’s Copa America coverage 

Betfair will serve as a co-sponsor of Brazilian TV broadcaster SBT’s coverage of the 2021 CONMEBOL Copa America tournament taking place this summer from 13 June to 10 July.   Recognised as one of Brazil’s ‘big three’ terrestrial TV channels, SBT is contracted to broadcast 11 Copa America matches including the tournament kick-off match between hosts Argentina against Chile, as well …

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Loterj launches tender to find Rio’s sports betting operator

SBC News Loterj launches tender to find Rio's sports betting operator

Loteria do Estado do Rio de Janeiro (Loterj), the official organization that manages gambling in the Brazilian state, has begun the process to incorporate new gambling products within its portfolio. An announcement made in the Official Gazette of Rio de Janeiro called for expressions of interest from sports betting and lottery operators seeking to take charge of the new verticals. …

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Dafabet links with Santos FC to bolster LatAm marketing

SBC News Dafabet links with Santos FC to bolster LatAm marketing

Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing and branding efforts in the Latin American sports betting sector. The sponsorship arrangement will run until 31 December 2021, and will see Dafabet branding appear on the Brasileiro Série A team’s shoulder blades. “Dafabet is one of the biggest online betting companies in the world, …

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Funanga: How cash can help operators navigate payment challenges in Latin America

Funanga: How cash can help operators navigate LatAm payment challenges

Emerging markets are always high on the agenda for iGaming operators writes Jens Bader, CEO of CashtoCode, however some regions such as Latin America (LatAm) can prove tricky – which is why cash can help relieve some of the regulatory headaches when entering new regions. At any given moment, iGaming operators are exploring the opportunities they present or trying to …

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SIS to broadcast Hipódromo de las Américas fixtures via Codere deal

SIS to broadcast Hipódromo de las Américas fixtures via Codere deal

SIS (Sports Information Services) has built upon its Latin American offering by inking a new exclusive partnership with Codere.  Through the deal, SIS has agreed to broadcast the remaining 76 horse racing fixtures of the 2021 season from the Hipódromo de las Américas racetrack in Mexico City.  Coverage will be made available to SIS customers across the world via its …

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EveryMatrix appoints Cnattingius to lead LatAm strategy

SBC News EveryMatrix appoints Cnattingius to lead LatAm strategy

EveryMatrix has appointed Staffan Cnattingius as its new Director of Business Development for Latin American (LatAm) markets, overseeing the firm’s strategy for commercial expansion in the region. Cnattingius has two decades of experience in the betting and gaming industry, having served in managerial roles at Play’n GO, Copacabana Gaming and QTech. Additionally, he holds a considerable understanding of the LatAm …

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Betsson invests in JDP Tech to cater for LatAm venture requirements

SBC News Betsson invests in JDP Tech to cater for LatAm venture requirements

Betsson AB has agreed to invest €8.8 million in JDP Tech Ltd, a specialist payment processing firm for South American market transactions. The deal, undertaken through Betsson’s venture investment subsidiary Perch AB, will see the Stockholm-listed online gambling group acquire a 50% stake in JDP Tech. “This allows Betsson to secure customer payment flows for the continued expansion in Latin …

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SBC appoints Bob McFarland as SVP Sales & Commercial – Americas

Bob McFarland

SBC has made a major investment into both the North American and Latin American sports betting and gaming markets with the recruitment of Bob McFarland for the role of Senior Vice President Sales & Commercial – Americas.  McFarland brings to SBC over 20 years of international events sales experience and most recently was Event Vice President and Sales Director at …

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