The global industry body representing social games companies with over 300 million players, the International Social Games Association (ISGA), has released research by Harvest Strategy into the evolution, use and impact of social games. The report undertakes both a review of existing academic literature and data surrounding social games as well as a survey of consumer behaviour and perceptions across …
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Oddslife provides World Cup Solution for Sportal.bg
Social sports betting technology developer Oddslife is providing its 2014 World Cup social betting solution to Bulgarian sports media Sportal Media Group The World Cup themed game, due for launch on 2 June, will allow Sportal to offer its users interactive entertainment around this summer’s footballing extravaganza in Brazil through Oddslife’s social sports betting platform. Sportal has signed a ground-breaking …
Read More »SuperData reports decline in social casino player numbers
Commerce research strategist’s SuperData have reported a decline in social and mobile casino gamers, reporting a shrinking in the number of monthly players from 109 million to 85 million in 2014. SuperData stated that the market had entered a new stage of maturity, as social gambling operators shift focus from player acquisition to generating revenues from registered and acquired customers. …
Read More »SBC Case Study: Paddy Power – Social Inspection
Following his series exploring Facebook and gambling, SBC’s Sam Cooke gives insight into the current social strategy for Irish igaming bookmaker Paddy Power and its social media strategy. The bookmaker now dominates industry social coverage and has extended its social reach through social mediums into the public eye. Put simply Paddy Power warrented further social inspection Paddy Power social coverage …
Read More »Bodugi undergoes liquidation
Social sports betting operator Bodugi has confirmed that it has placed its operations under voluntary liquidation. In a general meeting held last month between creditors and investors in the company, it was decided that Bodugi would seek liquidation and wind up its assets. Robert Cundy of insolvency practitioner RJC Financial Management was appointed liquidator of the operator. Reports from Companies …
Read More »Facebook & Gambling – Part 3 – The Next Steps
SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In the final of three parts, he speculates what will be possible in the future. The United States America and gambling have not always seen eye to eye. It is a nation in which just twenty years …
Read More »Facebook & Gambling – Part 2 – Playing the Game
SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling industry. In this second of three parts, he examines the current status quo. So what is the current state of the relationship between the gambling industry and Facebook? This is a site which dwarfs all other social networking …
Read More »Gambling & Facebook – The Context
In a three part series SBC’s Sam Cooke has taken a look at how the gambling industry has approached Facebook and how Facebook has handled the gambling products. In this first of three parts, Sam Cooke breaks down the context in which gambling companies operate on Facebook. In 2011 Facebook underwent a policy change which saw advertising rules for gambling …
Read More »Paddy Power set to relaunch Facebook betting app
Paddy Power are set to relaunch its Facebook real money sports betting app, as the bookmaker looks to leverage its Facebook presence and coverage by offering customers the ability to place bets through its Facebook app.The new version of its real money gaming app, will be re-branded ‘Paddy Power Social’ (previously named ‘Paddy Power In-play app’). Paddy Power were the …
Read More »Quickspin & Gala Coral agree UK retail partnership
Gambling operator Gala Coral and casino games developer Quickspin have agreed an inventory partnership which will see Quickspin gaming inventory available to customers through Gala Coral UK retail betting shops. Quickspin games will be available to customers through infinity gaming machines in Coral retail betting shops. The games developer stated that their games inventory is due to be adapted to …
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