Social

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

In terms of the big players in online social marketing Google+ has often been cast aside in brands’ consideration of which network to focus their efforts on. The likes of Facebook and Twitter are deemed more effective and useful in reaching a large, target audience. Many are now beginning to realise however that overlooking Google+ has been a mistake. It’s …

While Greek football fans may have their attention focused on Brazil and the national team’s performance, closer to home three of the country’s biggest media brands have been making plans for the upcoming domestic season. A massive multi-media partnership between satellite TV broadcaster Novasports,gr, radio owner NOVASport-FM 94,6, sports newspaper SportDay and social betting platform provider Oddslife will see sports …

Irish Sports betting operator Paddy Power will tweet ‘near-live’ World Cup football clips to its 354,000 followers, after securing a deal with UK broadcaster, ITV. The partnership will allow the  bookmaker and TV network to tweet up to 10 match highlights until after the final on July 13th. Twitter Amplify believes highlight reels can kick start conversations and target diverse …

German World Cup superstar Thomas Hassler is behind a new way for media brands to engage with sports fans. Hassler, who won both the World Cup and European Championships with his country, has joined as brand ambassador for social sports betting platform developer Oddslife, which has developed a new method for sports fans to interact and compete on both national …

Following the departure of Head of Real Money Gaming Will Collins, Facebook has announced the promotion of former igaming executive Tarquin Henderson as his replacement. The social network announced the departure of Will Collins after 2 and a half years heading up the real money division of Facebook.  Collins had overseen multiple partnerships and integrations between Facebook and social gambling …

David Clifton, director at licensing and gambling consultancy Clifton Davies, discusses an issue he recently debated at a seminar in Westminster – that the  government is not consistent when it regulates gambling and that it is also needlessly overbearing. Let me start with a statement of the obvious: the fundamental objective behind the regulation or prohibition of any human activity …

Tennis legend Boris Becker further extended his association with the online gaming sector, by becoming the brand ambassador for social gaming network ISIS Friends. Boris Becker’s image will be used by the social gaming platform to promote new offers and games to new and existing customers. Boris Becker has served as igaming ambassador to sector brands, such as PokerStars and …