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Following this September’s launch of its European headquarters in London, SBC caught up with Cole Sharp Co-Founder & Chief Business Officer of behavioural marketing specialist BounceX. BounceX one of the US’ fastest growing tech companies, wants to place data and behavioural insights at the heart of online betting marketing operations. Cole Sharp details his firm’s ambitious plans for SBC readers… ____________________ …

Damien Chazelle’s romantic musical comedy-drama ‘La La Land’ has been priced as the early market favourite (10/11) to win ‘Best Picture’ at the 89th Academy Awards (date – 26 February 2017). November sees movie studios begin to release their ‘Oscars contender’ catalogs. With La La Land securing top honours at the Toronto Film Festival, bookmakers believe that Chazelle’s imaginative comedy-drama …

While Hillary Clinton remains a clear favourite to win the 2016 US Election, trading at 1.21 on the Betfair Exchange (82% chance of winning). Betfair today revealed that the Democrats are faltering in the key ‘swing states’ of Florida, Iowa and Ohio. Detailing market insight on individual state outcomes, Betfair’s trading team revealed that the Democrats have seemingly lost their …

If you’re a marketing person, or an operator with an iOS application swimming away in Apple’s app store, the chances are that you’ve allocated time, resources and budget to improving your app’s rank in the ‘Free Sports’ category. For some operators out there, the answer to boosting app store visibility is Hollywood or sporting celebrities jumping onto would-be customers’ TV …

Bill Beatty, editor in chief of calvinayre.com, takes a look at how the laws are changing in the Philippines, where the new president Rodrigo Duterte has caused a shake-up to how the industry operates.   Philippine gaming regulators are bracing for a new challenge now that they’re planning to assume oversight of the nation’s online gambling industry. The Philippine Amusement and Gaming …

The merger of Ladbrokes and Coral has been granted final approval by the UK Competition & Markets Authority (“CMA”), closing the £2.27 billion deal which has taken 18 months to complete (first announced June 2015). Completing its final review of Ladbrokes-Coral merger process, the authority has approved the operators sale of 359 betting shops to Betfred (322 estates) and Stan …

Lee Richardson Chief Executive of Gaming Economics details opinion and context on the recent government announcement of an industry review of FOBTs and advertising standards… _________________________ Just as autumn arrives, the UK government has this week launched its long-awaited review of gambling, which includes an investigation of gambling machines (including Fixed Odds Betting Terminals (FOBT)) and advertising. Gaming Economics has …

SBC has decided to extend the nomination deadline for the SBC Awards 2016 by another week. Companies now have until Tuesday 1st November to put themselves forward for one or more of the 15 awards created by SBC to recognise industry excellence in 2016. This means the nomination stage for the SBC Awards 2016 will get a ‘Halloween night’ finale. …

Tom Zanelli Panbet Ltd’s Video Content Manager details to SBC readers the success and coverage of his firm’s ‘Non-League Challenge’  for its Marathonbet brand. Placing content and storytelling at the heart of its ‘Non-League Challenge’  campaign and promotion, Marathonbet aimed to engage with a dedicated fanbase that  other bookmakers’ had neglected. Zanelli a key stakeholder in the campaign’s creation details …

The Man Booker Prize is one of Western literature’s most coveted. This year the winner is being announced on Monday October 24th. The stipulations of the award are that the book must be fictional, penned in English and published in the UK. It’s been running since 1969 and the winner these days gets a sizable £50,000 cheque.  Ion Tewin, Literary …