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Sponsorship Spotlight – Brand synergy for Betsafe and MMA Cage Warriors

Betsafe

Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …

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Bet365 holds firm despite changing bookmaker demand in Russia

bet365 & Bookmaker Ratings - Copyright: boarding1now / 123RF Stock Photo

As the process of “squeezing out” foreign bookmakers in Russia gathers pace, bet365 is one of the only operators to avoid a decreased level of interest from Russian users. Data compiled by Bookmaker Ratings has shown that the practice of blocking online bookmakers prohibited in Russia has affected the number of inquiries via search engine Yandex, as users want to …

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Daniel Graetzer: Mediatech – “Spain is now too big to ignore”

SBC News Daniel Graetzer: Mediatech - "Spain is now too big to ignore"

As further tier-1 operators emphasise regulated market growth, can the Spanish market deliver solid business conditions and long-term value for industry stakeholders? SBC speaks to Daniel Graetzer, executive director at Mediatech Solutions (R Franco Group) an industry technology supplier founded in Spain, on how the Spanish market is developing and becoming an attractive proposition to new players. ____________________________ SBC: Hi …

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Betting on Football shows how to follow the leaders

Leaders PR - #bofcon2017

For high level sports betting staff looking for a crash course in leadership, SBC Events has lined up an eight-panel agenda on the first day of Betting on Football 2017, covering key industry topics such as self-regulation, match-fixing, investment, market consolidation, new brands in football betting and affiliate leaders. The Leadership Track is one of four main tracks across the …

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Market Update – Unibet sees strong ‘Big Fight’ wagering as Joshua seeks to become the headline act of boxing

SBC News Market Update - Unibet sees strong ‘Big Fight’ wagering as Joshua seeks to become the headline act of boxing

Bookmaker Unibet has informed SBC, that it is recording strong trading for April 29’s Heavyweight World Championship boxing clash between Anthony Joshua vs. Wladimir Klitschko. Issuing a trading update, Anthony Cousins’ Head of Sportsbook for Unibet & Kindred Group details that thus far 72% of the wagers have been placed on Joshua, 2% Draw and 26% on Klitschko. However, Cousins …

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Sponsorship Spotlight – Ladbrokes extends NRL presence with Newcastle Knights

SBC News Sponsorship Spotlight – Ladbrokes extends NRL presence with Newcastle Knights

Last month, Ladbrokes Australia extended its presence in the National Rugby League (NRL) by agreeing to sponsor the back of Newcastle Knights’ home and away shirts for the 2017 season. We caught up with interim CEO Jason Scott to discuss the early impact of the deal and the company’s approach to sponsoring both Newcastle Knights and the Gold Coast Titans in …

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BetonBrazil – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

BetonBrazil is sponsoring Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to Stuart Tilly, the CEO of Argyll Entertainment, the company behind both BetonBrazil and Red Zone Sports. Tilly spoke to Team SBC about why they’re getting involved once more …

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SBC Bookies Corner – Facing Reality…Brexit & Betting Markets

SBC News SBC Bookies Corner - Facing Reality...Brexit & Betting Markets

Having triggered Article 50, The UK enters a new political landscape as it negotiates its withdrawal from the European Union. Setting a two-year target for EU exit, Brexit has been labelled the most important UK political mandate of modern times.   Fraught with risks and intriguing political contexts, SBC’s ‘Bookies Corner’ asks industry stakeholders how political betting markets will be …

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Betting on Football explores opportunities in the CIS and beyond

Betting on Football

Three of the leading Eastern European-focused gambling operators will be represented in a Betting on Football 2017 session exploring new opportunities in the CIS and beyond. Parimatch chief executive Sergey Portnov, BetOlimp chief operating officer Alexey Sinyushkin and Favbet chief executive Nikos Halikias will be joined on a market profile panel (3 May) at #bofcon2017 by a trio of experts …

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