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Sam Hill – Betgenius: Introducing 3×3, the Groundbreaker for Basketball Betting!

SBC News Sam Hill - Betgenius: Introducing 3x3, the Groundbreaker for Basketball Betting!

Sam Hill Head of Business Development at Betgenius, introduces 3×3 basketball, the latest addition to the Tokyo 2020 Olympic Games sport roster. An action-packed sport, Hill details what makes 3×3 a great game for betting stakeholders. ____________________________ 3×3 is Played on a half-court, with just one hoop and games that last for 10 minutes, or until one team scores 21 …

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Believe the Hype! Unibet gearing up for monumental Mayweather vs McGregor fight

Mayweather

On Thursday 15 June, the official announcement of Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor set the world of sports and media alight, with the Las Vegas boxing bout being instantly branded the ‘most hyped fight ever!’ The leading men of boxing and MMA will square-off at the Las Vegas T-Mobile Arena on 26 August, in a fight that …

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SBC Events launches Knowledge Centre for industry professionals

Knowledge Centre

SBC Events has marked the launch of its new Knowledge Centre by sharing specialist sports betting insight from a trio of industry big hitters. During last month’s Betting on Football conference at Stamford Bridge, SBC gathered valuable knowledge for sports betting and gaming professionals by conducting exclusive video interviews with speakers and high-level delegates. The first three of these videos …

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ACT says YES to Tabcorp-Tatts AUS $11 billion merger

SBC News ACT says YES to Tabcorp-Tatts AUS $11 billion merger

Following an arduous nine-month regulatory compliance review, the AUS $11 billion merger of Tabcorp Holdings and Tatts Group has received approval by The Australian Competition Tribunal (ACT). Tabcorp governance this morning issued a corporate update detailing the ACT’s ‘merger greenlight’, with full details of its competition review expected to be published on Thursday 22 June. Updating investors, Tabcorp governance stated …

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BHA ‘thanks’ the bookies who participated in ABP scheme

SBC News BHA ‘thanks’ the bookies who participated in ABP scheme

The now discontinued Authorised Betting Partner (ABP) scheme initiated by the British Horseracing Authority (BHA) to fill the funding gap left by offshore operators sidelining the old levy scheme raised £12m in its first-and-only year of operation. _________________________ According to the BHA’s annual report published at the very end of May, the ABP help fill a revenue gap ahead of …

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SBC Betting Forum delivers specialist sports betting focus in Amsterdam

SBC Betting Forum

More than 15 leading industry speakers will take to the stage in the inaugural SBC Betting Forum at this year’s iGaming Super Show in Amsterdam (11-14 July). SBC Events has joined forces with iGaming Business to create a dedicated one-day sports betting conference at the Amsterdam RAI on 12 July, while also providing a meeting place for the industry to …

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SBC Bookies’ Corner – Snap Judgment – UK 2017 Election Aftermath…

SBC News SBC Bookies' Corner - Snap Judgment - UK 2017 Election Aftermath...

Another year… Another shock political outcome as PM Theresa May failed to secure her parliamentary majority following the shock results of the 2017 UK Snap Election (8 June).  SBC’s Bookies’ Corner’gauges the impact of the Snap Election results on the UK political landscape, as Theresa May handles a fragile government ahead of entering Brexit negotiations, while opposition leader Jeremy Corbyn …

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Sponsorship Spotlight – Playing a part in the Newcastle story

Football Index - Copyright: dizanna / 123RF Stock Photo

Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when …

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Standing out from the crowd: LeoVegas delivers SEO advice to affiliate partners

LeoVegas

LeoVegas has encouraged its affiliate partners to stand out from the crowd by connecting better with long-tail keywords, improving load times and making regular checks on website rank. As part of its Affiliate Academy, launched in December of last year, the Swedish-based gaming operator promoted the value of long-tail keywords to establish better communication between a website or blog and …

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