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Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …

An SBC exclusive interview, Ebbe Groes CEO of industry platform and software provider EveryMatrix speaks on his firm recent strategic investment, combined with a new board of governance. Following the firm’s most successful year in business, Groes the leader of EveryMatrix since 2008 details his firm’s future ambitions and product strategy, stating that he aims to take EveryMatrix to the ‘Next Level’… …

With the Grand National behind us, and the Champions League final fast approaching, we wanted to know how bookmakers keep up with demand. To find out, we sat down with the experts at Erlang Solutions – CEO Stuart Whitfield and Francesco Cesarini, Founder and Technical Director. ____________________________________ SBC: bet365 are widely respected as the leader in online betting – what …

Pavel Korolev, business development director for InBet Games, says the company has tailored its products to meet government regulation in different regions. He also says that while InBet is aware of the complexity and diversity of local markets, the B2B lottery, betting and gaming provider is open to exploring the potential of new partnerships, particularly in the Americas, and applying …

Super Soccer Oddsfeed’s Jeevan Jeyaratnam spoke to SBC News about the Stamford Bridge swansong for John Terry, and how this compares to Wayne Shaw’s pie-eating antics. I’ve heard some sensationalist views this week regarding the, admittedly daft, stunt triggered on Sunday when the now ex-Sunderland boss David Moyes and his squad colluded with Chelsea’s wishes to force a break in …

The shockwaves have subsided a bit since the 15 May announcement by 888 Holdings PLC that the UK Gambling Commission has commenced a review of the operating licence held by one of its subsidiary companies. The Commission has so far made no public comment on the subject but that is not unusual, as it will only announce publicly that it …

Just a few weeks ago, Betcart marked its Betting on Football debut by appearing on the ‘New brands in football betting’ panel at Stamford Bridge. We caught up with the company’s head of marketing and affiliates Natalie Berenato to find out more about Betcart’s #bofcon2017 conference experience. SBC: First of all, can you name a few highlights from your Betting …

In June of last year, Mr Green launched its Kambi-powered sportsbook product in time for UEFA Euro 2016. Less than a year on, we caught up with the company’s CEO Jesper Kärrbrink, a speaker at the recent Betting on Football conference, to discuss operational challenges of the launch, balancing the revenue potential of the sportsbook with increased associated costs, and a newly …

Industry marketing stakeholders and decision makers are now faced with an abundance of tools and devices designed to optimise campaigns and maximise efficiencies. Sylvia Jensen, Head of Marketing EMEA at Oracle Marketing Cloud argues that industry marketers are better off stepping back and understanding their eco-system and tech infrastructure. This knowledge and understanding may lead to realising key objectives of customer …

Asian betting market experts are taking the Chinese Super League (CSL) seriously, though football in China has a long road until it becomes an attractive proposition for sports consumers. At this month’s SBC ‘Betting on Football Conference’ (3-5 May Stamford Bridge London), the newly funded CSL was discussed as an Asian sport and commercial prospect. Andre Rodrigues, CEO of Malta-based …