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Paul Petrie is the co-founder and director of UK-based online bookmaker McBookie. A BetVictor white label, the firm specialises in Scottish betting markets – encompassing everything from novelty markets to Scottish junior football. We caught up with Paul to discuss the state of play for smaller British bookmakers, McBookie’s relationship with BetVictor and Scottish non-league sponsorship. ___________________________________ SBC: It’s no …

Two of the biggest names in betting news, Racing Post and SBC Global, have joined forces once again in an enhanced partnership that will run until the end of 2019. The companies have agreed on an extended two-year deal which will strengthen the ties between the two organisations ahead of SBC’s ground-breaking 2018 betting trade events. The deal builds on …

Uefa has this week announced a raft of changes to European competition, with the new system, that is set to be in place from the 2018/19 season, designed to represent an evolution of the Champions League and Europa League. Amongst the raft of changes, is one particular key example regarding kick off times, that could be of significant interest to …

Entering 2018, industry full-service marketing agency Digital Fuel has launched a new marketing platform for the online gambling sector, developed to be compliant of forthcoming regulations set by the European Community’s ‘General Data Protection Regulation’ (GDPR). Toby Oddy Founder & CEO of Digital Fuel, details why he has placed data compliance at the forefront of his agency, and how GDPR …

 Scott Longley details why industry leaders Philip Bowcock (Group CEO of William Hill Plc) and Richard Flint (CEO of Sky Betting & Gaming) share an aligned vision and solidarity in raising industry social responsibility standards. In 2018, the betting industry has more to lose than just a punishing FOBTs judgement… ______________ William Hill has just endured one of those weeks. …

This year’s Betting on Football (20-23 March) will assess the prospect of a regulatory backlash as established betting jurisdictions start to push back on the industry. ‘Is there a backlash coming?’ will be held as part of the Leadership track, which takes place on the second full day at Stamford Bridge (Thursday 22 March). Speakers include Kindred Group CPO Britt …

With the growth of the US sports betting space becoming a more realistic possibility, operators are left questioning the best methods to fully unlock the potential of the US market. Speaking to SBC the Co-founder and CEO of Chalkline Sports, Daniel Kustelski analysed the US market and what is likely to be the most efficient approach for operators as they enter …

Deemed as the most unpredictable ‘Oscars Race’ in Hollywood’s history, how confident are bookmakers of predicting the winners of this weekend’s 90th Academy Awards (4 March). Bookies Corner gets the lowdown on Hollywood’s eclectic field of movie contenders, and what factors are weighed up when pricing Oscar markets. Does box office success or critical opinion even matter, and do political …

William Hill’s new leadership team is confident of delivering the FTSE bookmaker’s ‘next chapter’ having closed a group-wide transformative 2017. The bookmaker’s £238 million impairment charge on the value of its Australian business, dominated industry headlines last week, as William Hill Chief Executive Philip Bowcock presented full-year 2017 results. Despite the Australian downturn, Bowcock details to investors that William Hill has undertaken …

More than 100 sports betting affiliate entrepreneurs will be attending the Affiliate Insider Bootcamp, running alongside next month’s Betting on Football conference. Held at Stamford Bridge in just four weeks’ time (21 March), the first edition bootcamp event, designed to help affiliates in the sports betting industry growth hack and gain expert knowledge around digital growth, has attracted sponsorship from …