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Adjusting to increased regulatory demands, how should betting incumbents balance the delicate relationship between personalised engagements and their customer compliance duties? Acknowledging tougher conditions, Matt Buff, igaming Digital Growth lead for Frosmo, tells SBC that effective personalisation is still an operator’s best tool for making informed operational decisions. _____________________ SBC: Hi Matt, Can you explain Frosmo’s personalisation software to our …

Prophet co-founder Dean Sisun told SBC News that his company’s new style of betting exchange will ‘specialise in giving something back to the consumer’.  Launched last week as the first customer-friendly ‘cashout alternative to bookmakers’, the Prophet exchange allows punters to sell their bets to interested buyers, deviating away from the cashout rates set by traditional bookmakers with the intention …

Collaboration amongst stakeholders in the global sports integrity landscape is universally accepted as being vital in the fight against match-fixing and corruption writes Nick Iliffe, Integrity Intelligence Manager at Stats Perform. Attend any sports integrity conference and you will probably hear someone mention the need for collaboration within the first 15 minutes of a presentation.  Yet what is often discussed …

As US betting approaches the final straight of its first full year in operations,  SBC Americas’ Editor Chris Murphy details that coast-to-coast all critical stakeholders appear to be playing their part in progressing US betting’s agenda –  ‘No drama, just business’ the US really is a new territory for gambling… ___________________ With G2E deals still fresh on the order pad …

FanDuel Group and The Stars Group lead the North American charge at the SBC Awards 2019 with places on the shortlists of the headline operator categories.  The SBC Awards, which take place in the stunning setting of Battersea Evolution in Central London on Tuesday 3 December 2019, were established to recognise excellence in the sports betting and igaming sectors around …

The introduction of double zero roulette has made a “small but definite improvement to gaming machine income” at Chisholm Bookmakers. Three weeks ago, the game was introduced on a trial basis by Howard Chisholm, the bookmaker’s managing director, to offset the huge loss of income as a result of the government reducing max stakes on fixed odds betting terminals (FOBTs) …

The SBC Webinars series continues on Wednesday 30 October 2019 when CasinoBeats presents Sweden’s Gaming Trial: Tricks, Treats & Take-Downs.  Building on the compelling and much-praised Swede Dreams session at the recent CasinoBeats Summit in London, the webinar will see a panel of Swedish market experts undertake an in-depth examination of the market since re-regulation at the start of the …

Joe Asher, CEO at William Hill US, told SBC Magazine that he is a “big believer” in the power of live streaming. He also explained how US success is key for the popularity of sports outside of the ‘big four’, before confirming that the company’s core Nevada business will continue to fund its investment in other states. SBC: What is …