Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge. SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …
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Innovation is a buzzword that routinely dominates the industry agenda. From a sports betting supply standpoint, innovation often comes in the form of new proprietary features, which combine to deliver a new future for sportsbook personalisation. You can read a full series on the subject here. Yet, within this popular summer series focused on the importance of pricing, risk management, AI …
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Chief Executives from a number of UK betting companies have signed up to a new package of safer gambling commitments, which will place a focus on mitigating the associated risks of gambling. The CEOs from Aspers, bet365, Caesars, Flutter Entertainment, Genting, GVC Holdings, Playtech, Rank Group, Sky Betting & Gaming and William Hill have all committed to the new set …
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The SBC Webinars series continues on Wednesday 13 November with A Christmas Snap Election Calls, which will see our panel of political betting experts reconvene to discuss their seasonal gift from UK parliamentarians. News of the first December General Election since 1923 means bookmakers can look forward to closing the year with 2019’s most intriguing betting market, as punters target …
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Last month, sports betting data and trading specialist Betgenius launched its first-ever streaming service designed to help sportsbooks plug crucial gaps in their in-play betting schedules. The company’s Global Partnerships Director Matt Stephenson told SBC how Betgenius plans to offer its partners fresh and engaging content around the clock. _______________________ SBC: Hi Matt, thanks for this interview. Can you detail …
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Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent to try to overcome the industry’s ‘social wagering conundrum’. Elliot Robinson, co-founder of the social betting start-up, has stated in the past that taking advantage of bookmaker efficiencies will be key to Wager’s success and on the eve of Responsible Gambling Week 2019, SBC looks at how …
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In a bid to mitigate the risks associated with online gambling, the Gambling Related Harm All-Party Parliamentary Group (GRH APPG) has requested that a £2 limit is introduced on all online slot machine games. The request follows on from a six-month review into the impacts of problem gambling, with the group underlining that further action from the Government and the …
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Industry strategic consultancy Regulus Partners kick starts the week by assessing the potential impacts of the UK General Election (12 December) on betting incumbents and stakeholders. UK: First thoughts on UK’s Snap General Election Rules, it seems, are there to be broken. Despite the passing of the Fixed Term Parliaments Act 2011 (which sought to establish General Elections on a …
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Jakub Myszkorowski, CCO at STATSCORE, compares the “smooth and enjoyable” experience of watching sports video games on a streaming portal to the reality of watching live football. Can sports visualisations really replace the real thing? Okay, so I know the title could be seen as a little controversial, perhaps even annoying, but before you start hitting empty cans on my …
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Dutch football great Ruud Gullit and former Sky Sports presenter Kirsty Gallacher have been confirmed as the hosts for the SBC Awards 2019, which take place on 3 December at London’s stylish Battersea Evolution venue. The event recognises excellence among sports betting and igaming operators, affiliates and suppliers, with the winners set to be announced in front of an audience …
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