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As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and much more, will …

Oddschecker Global Media has announced a rebranded identity, becoming FairPlay Sports Media (FPSM) as the group looks to tell a broader story about the entities and capabilities it holds in the market. In a move to enhance its international reputation as a partner for sports media outlets and betting operators, the company – owned by Bruin Capital – will retain …

Ahead of ICE London next month, Will Whitehead, Commercial Director at mkodo, underlines the importance of collaborating with front end experts when it comes to elevating the user experience.   SBC: Let’s talk about the role that operators play in shaping the future of app user experience and how working with front end and UX experts, like mkodo, can help operators …

Continuous enhancements are critical in order to stay ahead of the game across most facets of business on a global scale, but this is especially important across the dynamic, fast-paced landscape of sports content supporting media, broadcast, fantasy sports and sports betting. In addition to offering a selection of reflections and predictions, as is customary at this time of year, …

The news that the board of Unibet’s parent company Kindred Group has approved a €2.6bn cash offer from La Française des Jeux (FDJ) comes at a crucial time for the online gambling industry in France, and further rocks the competitive landscape of European gambling across all verticals… For FDJ the announcement follows its acquisitions of Premier Lotteries Ireland and ZEturf …

Standing out amid a sea of similarity is an issue that is tackled across each corner of the industry on a daily basis, as a constant jockeying for success delivers a range of innovations in a bid to climb above the competition. One such example is LSports, which aims to respond to “many concerns” expressed by numerous partners regarding the …

 Groupe FDJ has outlined its ambitions to create a “new European gaming champion” by launching a €2.6bn all cash tender offer to acquire Kindred Group Plc outright.  The Paris Euronext exchange was informed this morning of FDJ’s opening offer to acquire Stockholm-listed Kindred Group, putting forward a SEK 130 (€11.40) per share offer to the firm’s board.  As detailed by …

Football is ingrained in Brazil’s history, heritage and culture. Ricardo Pisani, Business Development Manager at Genius Sports, states that engaging Brazil’s football audiences will be a challenge for bookmakers like no other…   No other country on earth has won more World Cups than Brazil. Brazilians have a saying that while basketball and volleyball are the country’s top sports, football …

Google has begun pushing AI algorithms into its search engine, transforming traditional search results into a Search Generative Experience (SGE).  While still in an experimental stage and available to a limited number of people, Google plans to allow everyone  access to SGE content regardless of where they might be in the world.  SGE will essentially transform the way users look …