What does an ideal customer engagement stack look like? A key question for operators across the betting and gaming industry that we put to Xtremepush Head of Sales for Sports Betting Victor Sevciuc, who gave the following detailed account. To start off, any stack you put together must solve specific industry challenges. That might sound obvious, but actually I’ve come …
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SBC Digital online events series launches with focus on regional markets
SBC has announced the launch of SBC Digital, a series of online conferences and product showcases dedicated to several of the betting and gaming industry’s most attractive regional markets. The series is the crucial third pillar of SBC’s services, sitting alongside the physical conferences and trade shows organised by SBC Events and the online news and print offerings of SBC …
Read More »How Sebastian Jarosch is building a better future for Betsson Group Affiliates
Reputation management, showing support to its affiliates and growing the team with new talent have topped the bill for Sebastian Jarosch in his first few months at Betsson Group Affiliates. It hasn’t been the easiest of starts for Jarosch, who joined the team as Head of Affiliates with the Covid pandemic in “full swing” and with affiliates partners facing new …
Read More »The power of derivatives in horse and greyhound racing
Adam Conway, Head of Trading at SIS, examines the popularity of derivatives in horse and greyhound racing and why they are so appealing to bettors across international markets. Traditionally in regions where there is little or no horse and greyhound racing heritage, betting on these sports will have taken a back seat to more popular forms of betting content such …
Read More »Inside Edge: Why Allardyce has a ‘serious’ job on his hands
Rounding off the week with his Inside Edge analysis, Nick Haynes from Form Labs – a division of Bettorlogic – looks at how the festive period can ‘make or break’ a season, and why Sam Allardyce has his work cut out at West Brom. Who does the festive period suit best? A late Roberto Firmino winner at Anfield not only maintained …
Read More »Match momentum in esports – does it really exist?
2020 has been the year of esports. As fewer and fewer sports events could take place due to COVID-19 in 2020, esports matches continued to be played online. The betting industry has caught up. Where esports used to be a side note before, there are now entire betting portals dedicated just to esports. And no traditional bookmaker will now be …
Read More »The importance of dynamic bonuses based on real-time data
Standard bonuses in the iGaming industry can be used effectively for quick short-term player engagement and retention, but not as a long-term strategy with the same bonuses for all players, writes Solitics CEO and Founder Tomer Baumel (pictured above). The importance of customer experience has never been more crucial, especially as the industry becomes increasingly crowded. Unfortunately, there are still …
Read More »Gambling industry must take ‘holistic approach’ to 2005 Act review
After the DCMS released its policy document, which aims to bring clarity to UK gambling about what the 2005 Gambling Act review will entail, industry experts began examining the terms of reference to assess how these areas may affect their respective operations. Speaking on the ‘Unpicking the Terms of the UK Gambling Act Review‘ webinar, hosted by SBC, Brigid Simmonds, …
Read More »Why the time is right to launch an online operator brand
It’s hard to find anyone for whom 2020 has not been a difficult year, writes Soft2Bet CEO Boris Chaikin, but the gambling industry has had the online sector as its glimmer of hope. As we near a Christmas period that will be highly unconventional in more ways than one; businesses and individuals alike are still shaking from the global tremor …
Read More »SBC Leaders announces association’s first members
SBC Leaders, the new association for the betting and gaming industry’s most influential operators, has announced its initial membership list. The invitation-only group provides a forum for the leadership teams of its members to connect and share ideas, collaborate on major issues, and promote the industry as a positive sector for both employees and players. The international operators that comprise …
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