Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …
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A number of in depth conversations are due to take place on the Marketing & Affiliation track at the Betting on Sports Europe conference and exhibition next week, with a wide range of experienced industry leaders set to take the stage. The track is just one of six on the packed agenda due to take place at the Stamford Bridge …
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“We cannot make the operators the police,” said W2 founder and CEO Warren Russell, as he called on all key stakeholders within the UK’s igaming industry to work collaboratively to identify problem gambling and become better aware of its real dangers. Russell spoke to SBC News about why KYC checks are not just a task for the onboarding phase and …
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Rank Group Chief Executive John O’Reilly believes that a positive outcome to the government’s generational review of the 2005 Gambling Act should “rewrite the industry’s historical flaws”. Delivering the keynote speech at the ‘Reputation Matters: UK Gambling’s Future at Stake’ conference, O’Reilly provided his leadership take on legislative developments amid concerns of how the UK gambling sector will be re-shaped …
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Dasha Kirilishina, Senior Sales Manager of esports data and customised API provider PandaScore, warns betting incumbents of their immediate challenge in launching engaging esports offerings to revitalise their sportsbook portfolios for new a new generation of customers. The iGaming industry is going through an exciting period of transition. As the world adjusts to a new digital landscape, our sector must …
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In the online gaming industry, automation is now more important than ever, writes Donnalisa Buhagiar (pictured below), who explains how Gaming Innovation Group’s Logic product is helping operators gain an edge over their competitors. For many, the term ‘Process Automation’ can seem like a daunting concept, however, automated technology has been around for a long time. You might not realise …
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NSoft is on the right track towards successfully completing this financial year-end, writes Dražan Planinic, COO at NSoft, who gives us a breakdown of the numbers for this quarter. The third quarter of the year is generally the slowest one – in terms of, well, everything. We are vacationing, building our immune system by the sea, lake, mountain. It’s the …
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Sports betting consultant and expert odds compiler Chris Pearce explains his process for scaling-up markets for minority sports, such as the Winter Olympics. As bookmakers apply standardised strategies for trading mass-market sports, pricing your niche sports correctly could be your edge with customers… Walk into any trading room and you will see football specialists, horse racing formbook students, cricket stattos …
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As the world emerges from the pandemic, SUZOHAPP aims to enhance the in-person sports betting experience for punters who have become accustomed to gambling via their mobile devices. Speaking to SBC, Todd Sims – Vice President Sales Gaming & Amusement, Americas at SUZOHAPP – explains how the hardware provider is using learnings from the European market to fulfil its US …
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Setting up an online casino business can be extremely complicated, however Slotegrator is helping its clients to enter new and regulated markets through its business advisory services, explained sales lead Ayvar Gabidullin. iGaming is a global industry, and there are plenty of markets to set up shop – with the number of regulated markets growing rapidly. At Slotegrator, we are …
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