BetMGM has become the official sports odds provider for global news network The Associated Press (AP).
The new partnership represents a significant collaboration between two of the biggest names in their respective industries.
Proprietary data from BetMGM will now supplement AP’s daily sports odds fixtures, game previews and sports stories, with AP retaining all editorial control of its content.
Barry Bedlan, Director of Global Text and Commercial Products at AP, commented “People want trustworthy sports betting information, and we are pleased to work with BetMGM to provide a dependable and credible reference point for our customers and audiences.”
Comments were also provided by Matt Prevost, BetMGM Chief Revenue Officer, who added: “It is a special opportunity for BetMGM to align with The Associated Press, a leading global news source that billions around the world rely on for the most up-to-date coverage.
“Being a trusted resource within that forum is an important connection to expand our reach, and we look forward to providing content that enhances the organisation’s coverage.”
BetMGM has also been recently linked to a potential new partnership with Premier League side Tottenham Hotspur, in a deal that would see the operator’s logo placed on the mens’ first team’s training kits.