Oceania

Ladbrokes has continued to expand its brand presence and coverage in the Australian sports betting market with the announcement that it had entered a marketing partnership with A-League soccer team Brisbane Roar FC. Ladbrokes Australia confirmed that it had agreed a one season deal with Brisbane Roar, the partnership agreement will see the Ladbrokes brand promoted throughout the football clubs …

Having heard the complaints from licensed Australian gambling and betting operators, the Australian Government is set to form a national agency to tackle illegal offshore betting activities. Federal Social Services Minister Kevin Andrews and Victoria State Premier Dennis Napthine announced federally approved measures to tackle illegal sports betting. Napthine stated that the agency had already pinpointed several offshore betting operators, …

Australian betting and gambling operator Tabcorp has advised Australian policy makers for stricter policing and monitoring of offshore bookmakers. Tabcorp senior management have cited numerous concerns regarding consumer and market protections. Tabcorp Chairman Paula Dwyer yesterday told the federal government that an estimated 14% of Australian wagering was being placed with unlicensed bookmakers. Dwyer expressed that the Australian government needed …

Professor Jack Anderson of Queen’s University Belfast stated that match fixing had become the number one threat to sports integrity, surpassing doping. Speaking at the International Sports Law Conference in Adelaide, Anderson urged for a review of current processes and strategies in order to tackle match fixing syndicates in international sports. Anderson further stated that sports governing bodies remained unware …

William Hill Australia pointed to increased fees charged by state racing bodies for a 3% fall in Australian betting wagers placed in the past quarter. William Hill Australia currently operates betting brands Sportingbet Australia, Centrebet and Tom Waterhouse. Management of its Australian sports betting divisions outlined that it would look to improve margins on its Australian betting markets in order …

Having reported its first positive set of interim results in eight rounds, Ladbrokes CEO Richard Glynn highlighted the importance of the Australian igaming market to the operator’s future corporate growth and value strategy. Speaking to investors at Ladbrokes Q3 call, Richard Glynn confirmed that Ladbrokes Australia had become profitable in just over a year of being full operations. Ladbrokes Australian …

Australian betting operator Tabcorp has completed its AUS $105 million (£58 millon) acquisition of racetrack betting operator ACTTAB from the Canberra Government (ACT Government). Tabcorp senior management disclosed that it had been granted permission by the Australian Competition & Consumer Commission (ACCC) to proceed with the acquisition of ACTTAB. The purchase of ACTTAB will see Tabcorp gain a 50 year …

Team SBC catches up with Industry marketing veteran Toby Oddy CEO & Founder of acquisition and ROI focused marketing agency Digital Fuel, to discuss changing dynamics and values in customer acquisition strategies. Having consulted numerous top tier igaming and sports betting operators on player acquisition projects and ROI practices. Toby outlines how the relationship between agency and operator should change/evolve with …

Australian focused consumer, Industry and market research company Roy Morgan’s study of  Australian sports betting consumerism The Roy Morgan Gambling Currency Report, details mass growth in popularity and product engagement of online sports betting verticals. In the year to June 2014, 207,000 Australians 18+ (or 1.1% of the adult population) placed at least one sports bet via the internet in an …

Andy McCue CEO designate of Paddy Power has urged for changes to Australian laws and regulations concerning Australian online sports betting. Paddy Power owners of Australia’s largest online bookmaker – Sportsbet.com.au  have asked for a review of sports betting policies focusing on allowing in-play betting. Speaking to the Sydney Herald, McCue stated that the Australian market was inconsistent with regards …