Tatts Group CEO Robbie Cooke, stated that the Australian operator would continue to invest in its digital enterprises. The operator had witnessed a 14% growth in wagering to AUS $ 147.10 million (£82 million) for its digital sports betting division in 2014.
The improved online sports betting performance was further supported by an 8% sales growth in its online lottery sales to $187.3 million (£104 million).
The growth in its digital sports betting and lottery products, were the highlights of Tatts Group 2014 performance report, which saw Tatts Group report a weaker than expected full year 2014 (ending 30 June) company performance, as group revenues fell 8% to $ 2.9 billion, further resulting in Tatts Group witnessing a net profit slump of 19% to $200 million.
Robbie Cooke revealed that Tatts Group would be looking to increase staff count for its digital divisions. Tatts Group would also launch new betting products in the coming months, with a new wagering product which Cooke stated was “close to launching”.
“We have invested heavily in FY14 in both the resourcing and up-skilling our digital team. We have doubled our online resources and expansion of the digital team will be a continuing feature given the importance of this channel to our future,” Cooke said.