North America

North American news

SBC Digital North America’s content and business opportunities impress delegates

SBC Digital North America

SBC Digital North America delivered on its goals of providing insightful conference content, showcasing the latest industry innovations, and creating an effective platform for making business connections, a survey of attendees has found. The online conference and exhibition for the sports betting and igaming industries achieved a Net Promoter Score (NPS) of 67, as the overwhelming majority of delegates who …

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GLMS reappoints Calvi as President in Executive Committee election

SBC News GLMS reappoints Calvi as President in Executive Committee election

The Global Lottery Monitoring System (GLMS) has appointed Ludovico Calvi as its Chair and President in its most recent Executive Committee election. Calvi will serve his third mandate as President until the next election in 2023, whilst Gilles Maillet, Sport Integrity Director at La Française des Jeux (FDJ), will replace Rupert Bolingbroke of the Hong Kong Jockey Club (HKJC) in …

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BetMakers acquires Sportech to accelerate international growth

SBC News BetMakers acquires Sportech to accelerate international growth

BetMakers has taken another step in delivering its international growth strategy by finalising the purchase of Sportech’s Racing, Tote and Digital assets. The acquisition covers Sportech’s racing, tote and digital assets in the US, UK and Europe, widening the operator’s international customer base, as well as bolstering its position in the expanding US market. Integration of Sportech’s assets is also …

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Sportradar appoints Lynn S McCreary to strengthen legal team

SBC News Sportradar appoints Lynn S McCreary to strengthen legal team

Sportradar has strengthened its legal department by appointing Lynn S. McCreary as Chief Legal Officer, as the company continues to press ahead with international growth. McCreary brings over three decades of experience in legal, business and executive leadership roles to Sportradar, having worked at financial services and payments firm Fiserv for 11 years, serving in the capacity of CLO since …

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SBC Summit North America 2021 betting and igaming conference confirmed for December

SBC Summit North America

Gambling industry event organizer SBC has confirmed that its eagerly-awaited SBC Summit North America 2021 conference and trade show will go ahead as scheduled at New Jersey’s Meadowlands Exposition Center on November 30 – December 2. The event is the successor to SBC’s successful Betting on Sports America (BOSA) show, which debuted in 2019, with its scope now expanded to …

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SPACs remain a ‘core part’ of US sports betting despite ‘indigestion’

SBC News SPACs remain a ‘core part’ of US sports betting despite ‘indigestion’

As the US sports betting industry continues to expand state-by-state, many operators are becoming increasingly drawn towards the prospect of public listings, a goal which SPACs can still play a key role in achieving, according to a panel of industry experts at the SBC Digital North America event. Moderated by Anton Kaszubowski, Director at Greenlaw Limited, the speakers on the …

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ComeOn nets CPL partnership ahead of Canada makeover

SBC News ComeOn nets CPL partnership ahead of Canada makeover

ComeOn has become the first wagering partner of the Canadian Premier League (CPL) – Canada’s highest-ranking professional soccer organisation. From the 2021 season, the ComeOn brand will be displayed across all CPL club jerseys as the Malta-based operator serves as the “official sports betting and online casino partner of the Canadian Premier League”. As a principal partner, ComeOn will be …

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Sportech proposes listing switch to London AIM

SBC News Sportech proposes listing switch to London AIM

The governance of Sportech Plc has proposed that the racing and wagering systems supplier move its public listing from the London Stock Exchange (LSE) to the London AIM.  The switch to the smaller London AIM has been branded as a better strategic option for Sportech considering its size, allowing the technology firm to “agree and execute certain transactions more quickly …

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SBC Digital North America to Examine Future of Sports Betting Marketing

SBC Digital North America Marketing & Affiliation Track

SBC Digital North America is set to provide a deep dive into the marketing strategies that really work for US sports betting operators, with input from senior executives and specialists from Caesars Entertainment, BetMGM, Foxwoods, Penn Interactive, and Yahoo Sports. The Marketing & Affiliation track on June 9, the opening day of the online conference and expo for the sports …

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Stake furthers UFC brand exposure with Ngannou addition

SBC News Stake furthers UFC brand exposure with Ngannou addition

Stake.com has further enhanced its brand visibility within combat sports through its latest brand ambassador agreement with UFC heavyweight champion Francis Ngannou. Ngannou has become the second UFC competitor to partner with the cryptocurrency betting operator, following middleweight champion Israel Adesanya in January 2021, who also signed a long-term collaboration with the group.  Stake was prompted to pursue a partnership …

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