North America

Sports Betting Community (SBC) will be at the forefront as the sports betting industry descends on Las Vegas to take part in the Global Gaming Expo. Fresh off another successful Betting on Sports conference in London, SBC will not only have a presence on the show floor by having a booth for G2E, but will also host the official G2E …

Kentucky-based Keeneland Association has secured a new multi-year agreement with Sky Sports Racing which will give the broadcaster exclusive rights to broadcast Keeneland racing and sales to UK and Irish viewers. The agreement, which will begin at the start of Keeneland’s Fall Meet in October, will include race-day coverage as well as exclusive content and commentary provided by Keeneland Paddock …

In the latest mega-merger to hit the gambling industry, The Stars Group (TSG) is to be acquired by Flutter Entertainment, operator of Betfair, FanDuel and Paddy Power via an all-share combination.  Immediately following completion of the Combination, Flutter Shareholders would own approximately 54.64 per cent and TSG Shareholders would own approximately 45.36 per cent of the share capital of the Combined Group. …

Pool betting markets supplier Colossus Bets has confirmed a new long-term licensing agreement that will allow bet365 to utilise its extensive cash-out patent portfolio in the US market. The linkup follows Colossus’ considerable expansion in the country, with the firm being granted 12 patents in the US, adding to a host it has been granted globally. These include cash-out on several gaming …

Following the release of the transcript of Donald Trump’s phone call with the Ukrainian president on Wednesday, betting exchanges are suggesting that impeachment is beginning to look more like reality for the US President Online betting exchange Smarkets has seen close to £35,000 traded on whether the House of Representatives will submit an article of impeachment against Trump before the …

The Betting on Sports webinar series resumes on Wednesday October 2 when SBC Americas presents ‘U.S. Betting Industry Overview: Plans, Progress & Partnerships’, an exclusive discussion with the American Gaming Association (AGA). Ahead of the G2E Global Gaming Expo in Las Vegas (October 14-17 2019), the AGA’s Senior Director of Government Relationships, Jessica Feil, will present an in-depth analysis of …

Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets, including how it is ready to ‘scale out’ as more states offer online sports betting and why applying ‘dynamic CTA’s’ is the next step. SBC: Can you start by giving …