North America

North American news

Sky Sports Racing secures NYRA and Woodbine partnerships

SBC News Sky Sports Racing secures NYRA and Woodbine partnerships

Demonstrating its commitment to North American racing, Sky Sports Racing has secured two multi-year partnerships with New York Racing Association (NYRA) and Woodbine Entertainment Group.  The two new agreements will see the broadcaster acquire the exclusive UK and Ireland broadcast rights for all races from Woodbine, Saratoga, Aqueduct and Belmont Park Racecourses  Matthew Imi, Chief Executive of At The Races, …

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Becher to lead Sportradar’s US betting strategy

Becher

Former Interwetten CEO Werner Becher has joined Sportradar as the company’s new managing director of US betting based in New York. Becher will be focused on the growth, development and execution of Sportradar’s betting strategy in the US, including the deployment of capital through “organic and inorganic investments” such as the recent acquisition of Optima. He left Interwetten in December …

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Sportech becomes associate member of WLA

SBC News Sportech becomes associate member of WLA

International betting technology firm Sportech has been accepted as an associate member of the World Lottery Association (WLA) after it was recognised for providing gaming solutions to national lottery, pools lottery, and charitable sports raffle operators across North America. The announcement builds on Sportech’s latest lottery contracts in North America, Europe and the Caribbean, with the international gaming technology company making significant investment …

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Joe Asher: William Hill US – Live streaming can unlock US market’s true capacity

sports betting guide

Joe Asher, CEO at William Hill US, told SBC Magazine that he is a “big believer” in the power of live streaming. He also explained how US success is key for the popularity of sports outside of the ‘big four’, before confirming that the company’s core Nevada business will continue to fund its investment in other states. SBC: What is …

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Winning Post: What Google giveth, it can taketh away

SBC News Winning Post: What Google giveth, it can taketh away

Industry strategic consultancy Regulus Partners breaks down a week in which Google wades into sports betting advertising in the US, and the scrutiny of safer gambling initiatives in the UK shows no signs of slowing down.  ________________ US: sports betting – still searching for the answer? This year’s G2E set out the stall for sports betting in the US. Optimism …

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Optima’s Jacob Lopez and Sportradar’s Carsten Koerl: Combining to deliver the strongest one-stop-shop for sports betting

one-stop-shop

We learned late last week that Sportradar, a global leader in delivering sports data and content, had completed the acquisition of sports betting and gaming omnichannel platform provider Optima in a deal effective immediately. Just a few days on we caught up with Optima CEO Jacob Lopez and Sportradar CEO Carsten Koerl for their reaction to forming this new one-stop-shop …

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Trustly Live: Bringing instant cashless payments to land-based gaming

Trustly Live

Land-based casinos can now offer cashless payments for casino chips in under a minute through Trustly Live, a brand new solution for land-based operators launched at this week’s Global Gaming Expo (G2E) in Las Vegas. We spoke to Samuel Barrett, Trustly’s Director of Gaming, to find out more.  SBC Can you give us a brief bit of history behind the …

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Andrew Cochrane, SBTech: Helping lotteries to keep pace with the sportsbook competition

lotteries

Lotteries are “turning to SBTech” for sportsbook services when their market share comes under pressure. That’s according to the firm’s Chief Development Officer Andrew Cochrane, who spoke on a panel about replicating the European Lotteries experience at this year’s Betting on Sports America (BOSA). Why is SBTech well placed to join the debate around lotteries providing sports betting in the …

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