North America

North American news

Scientific Games boosts esports portfolio with GameScoreKeeper deal

SBC News Scientific Games boosts esports portfolio with GameScoreKeeper deal

Industry technology group Scientific Games (SG) has secured a new partnership with GameScoreKeeper whereby SG will receive access to both historical and live automated esports data from the Danish data supplier. The partnership with GameScorekeeper will cover esports data for use across SG’s sportsbook software and sports pricing offerings, including an Esports Scoreboard Product developed and marketed by SG. Keith …

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William Hill confirms exclusive CBS Sports arrangement

SBC News William Hill confirms exclusive CBS Sports arrangement

FTSE250 bookmaker William Hill has confirmed that it has secured a US market strategic partnership with CBS Sports Networks, becoming the national broadcaster’s exclusive ‘sportsbook and wagering data provider’. Confirming weekend news reports, William Hill secures exclusive rights to ‘promote its brand’ across CBS Sports networks, the flagship sports entertainment division of the newly formed ViacomCBS global media conglomerate. The …

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William Hill advances US agenda with imminent CBS Sports deal

SBC News William Hill advances US agenda with imminent CBS Sports deal

FTSE250 bookmaker William Hill Plc is reported to be in the ‘final stages’ of announcing a forthcoming landmark US partnership with national broadcaster CBS Sports. This weekend, The Sunday Times reported that William Hill governance would imminently announce its tie-up with CBS Sports – the sports entertainment division of the newly formed ViacomCBS global media conglomerate. The partnership will see …

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FanDuel announced as XFL’s official fantasy provider

NFL - Copyright: yobro10 / 123RF Stock Photo

Flutter entertainment US subsidiary FanDuel has become the official fantasy sports partner of  XFL American Football’s ‘reinvented league’. The firm and bookmaker joins rivals DraftKings, which was announced as an authorised gaming partner on Wednesday, among a growing portfolio of sponsorships.  The XFL is owned by Vince McMahon’s Alpha Entertainment as a competitive rival to the National Football League (NFL). Initially the competition …

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Flutter and Scientific Games agree to FanDuel US expansion

FanDuel

Scientific Games has expanded its partnership with Flutter Entertainment to provide FanDuel with the technology for online and mobile sports betting in the US market. As first reported on SBC Americas, this expansion – also covering igaming content – means that Scientific Games will serve the fantasy sports operator turned sports betting powerhouse in regulated state markets across the country.  …

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Betfair shortens Trump re-election odds following Iowa chaos

SBC News Betfair shortens Trump re-election odds following Iowa chaos

A turbulent week of US political drama has seen the Betfair Exchange shorten the odds on Donald Trump maintaining his Presidency, with odds trading at an all-time low of 8/11. Betfair Politics details that Trump has benefitted from his acquittal by the Senate, which refused to advance impeachment hearings on alleged interference of Ukraine funds by the US 45th President. …

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DraftKings appoints Christine Thurmond as Responsible Gambling lead

SBC News DraftKings appoints Christine Thurmond as Responsible Gambling lead

DraftKings has added to its internal compliance team with the appointment of Christine Thurmond as Director of Responsible Gaming, reporting to Chief Compliance Officer Tim Dent. In her remit, Thurmond is charged with leading the expansion of DraftKings’ new responsible gaming frameworks across igaming, sportsbook, and fantasy sports disciplines. Thurmond joins DraftKings from her most recent role as a senior business contributor at the Massachusetts Council on …

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Digitote teams up with SUZOHAPP in joint SSBT deal

SBC News Digitote teams up with SUZOHAPP in joint SSBT deal

Sports betting solutions provider Digitote has teamed up with SUZOHAPP to provide online sports betting operators with the ability to operate their sportsbook across SUZOHAPP-supplied self-service betting terminals. The joint marketing campaign follows on from the duo’s initial agreement signed in 2018, which arose as a result of the regulation of the US market. “If you are looking to put …

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