North America

North American news

Sportradar expands North American portfolio with USL data deal

SBC News Sportradar expands North American portfolio with USL data deal

Sportradar has announced a six-year partnership with the United Soccer League (USL). Through the deal with the USL – the largest professional association football league in the US – the Swiss sportstech and data provider looks to expand its portfolio of North American partners, whilst focusing on delivery of data and audio-visual products. Sportradar has been named official betting and …

Read More »

Genius Sports beats FY2023 targets as 2024 focus turns to profitability

SBC News Genius Sports beats FY2023 targets as 2024 focus turns to profitability

Genius Sports Inc celebrates its eighth consecutive quarter of growth, as its yearly revenue and earnings results surpass market expectations. In its full-year 2023 report released today, Genius Sports announces corporate revenues of $412m, marking a 21% increase from FY2022’s comparative results of $341m. The growth in headline revenues exceeds the NYSE betting technology, media, and data group’s expected revenue …

Read More »

888 to end US affairs agreeing on $50m closure of Sports Illustrated JV

SBC News 888 to end US affairs agreeing on $50m closure of Sports Illustrated JV

888 Holdings has notified investors that it has begun a strategic review of its US B2C operations, considering all available options for its US joint-venture with the Authentic Brands Group. This morning, 888 notified that US partner Authentic Brands Group the apparel and entertainment fund that owns Sports Illustrated has “agreed to consensual license termination for US territories”. The decision allows …

Read More »

Catena hires Manu Stan as new CEO to lead US playbook

SBC News Catena hires Manu Stan as new CEO to lead US playbook

The board of Catena Media Plc has confirmed the appointment of Manuel ‘Manu’ Stan as CEO of the Stockholm-listed affiliate media publisher. Investors were informed that “Manuel will lead Catena Media’s North American and global market operations from Las Vegas, where he is based. He will assume his position on July 1, 2024.” The appointment sees Stan succeed Michael Daly, …

Read More »

PGA TOUR forges RG advertising guardrails with coalition membership

SBC News PGA TOUR forges RG advertising guardrails with coalition membership

The PGA TOUR has made a significant commitment to sports betting integrity by entering a partnership with the Coalition of Responsible Sports Betting Advertising.  Focusing on ensuring responsible practices within sports betting advertising, the coalition was formed by the NFL and FOX in 2023. Other members include the MLB, NASCAR, NBA, WNBA, NHL, and NBC Sports.  Scott Warfield, Vice President …

Read More »

Ellipse Entertainment latest client of mkodo’s GeoLocs Ontario offering

SBC News Ellipse Entertainment latest client of mkodo’s GeoLocs Ontario offering

Ellipse Entertainment has reached a new deal with mkodo to bolster the user interface developer’s GeoLocs tool in the Ontario market.  Ellipse has a presence in Ontario through its High Flyer Casino brand, and will leverage GeoLocs in the province, Canada’s only regulated betting market, to provide ‘a safe, secure, and fraud-free environment’. GeoLocs was developed by mkodo with North …

Read More »

Michael Daly on Catena Media’s Tech-First Approach to US Growth

SBC News Michael Daly on Catena Media’s Tech-First Approach to US Growth

The effectiveness of affiliate-operator partnerships relies on numerous factors. These include the potency of the affiliate brand, their commitment to developing top-quality content, and their bold strategies for customer acquisition. Whether the strategy builds on the implementation of new technologies, exploration of diverse player acquisition tactics, or a forward-thinking approach to commission models, the goal remains the same – ensuring …

Read More »

bet365 & SIS take fixed-odds horse racing wagering to the US

SBC News bet365 & SIS take fixed-odds horse racing wagering to the US

bet365 has partnered with SIS (Sports Information Services) to bring fixed-odds horse racing wagering to a licensed sports betting platform in the US for the first time. bet365’s first made its US debut in New Jersey back in 2019, and now also operates in Kentucky, Louisiana, Virginia, Ohio, Iowa, Colorado and most recently Indiana through a partnership with the French …

Read More »

Raketech hails sub-affiliate growth to hit elevated FY2023 targets  

SBC News Raketech hails sub-affiliate growth to hit elevated FY2023 targets  

Raketech Plc has delivered on elevated targets for 2023, bolstered by the expansion of its media network and partnerships. Publishing its Q4 trading results this morning, the Nasdaq OMX-listed igaming media group registered period revenues of €22.7m, up 45% on Q4 2022 comparatives of €15.8m. Headline growth was credited to a threefold jump in sub-affiliate income totaling €11.4m (50% of …

Read More »