North America

William Hill US issues call for lead creative agency

UK marketing news source CampaignLive has disclosed that FTSE250 betting group William Hill Plc, has issued a call-to-market for a North American agency to lead the brand and marketing development of its William Hill US sportsbook property. William Hill governance has made no secret, that 2019 will be the year in which the FTSE group establishes itself as the leading …

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Better Collective makes its ‘Knowledge Play’ with launch of US Intelligence Network

Stockholm-listed Better Collective AB has continued its US strategic drive after announcing the launch of its ‘state-specific intelligence network’, which will support the growth of US flagship property – US-Bookies.com. In its press notes, Better Collective said that it has launched a series of websites, detailing acute state specific gambling information, which will act as the foundation of Better Collective’s …

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SportCaller partners with FanDuel to boost US presence

U.S. Operator FanDuel, has partnered up with free-to-play (FTP) sports-game provider SportCaller, to offer a series of marquee games, starting with its NCAA March Madness basketball. As part of the new collaboration, the FTP specialist will roll out a number of games out across its light-to-deploy platform, which will include a number of major American sports. Lorcan Kelly, VP of …

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Scientific Games 2018 accounts disrupted by Shuffle Tech settlement

Nasdaq-listed industry technology group Scientific Games Corporation (SGC) has detailed strong progress on its enlarged business capacity and new digital profile publishing its full-year 2018 results. Closing Q4 2018 trading, SGC posts an 8% increase in corporate revenues to $885 million (Q4 2017: $823m), detailing robust growth across its digital, lottery and social gaming assets. The Nasdaq enterprise records Q4 metric …

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SBC secures membership of American Gaming Association

AGA membership

Sports Betting Community (SBC) has shown its commitment to the growing US betting industry by securing membership to the American Gaming Association (AGA). SBC organizes some of the biggest sports betting trade events in Europe and the United States via its event brand SBC Events.com. SBC also manages a network of betting and gaming industry news portals including SBCAmericas.com, an …

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Governor Chris Christie to join Sports Betting Hall of Fame at Betting on Sports America

Christie

Governor Chris Christie is to be recognised by the sports betting industry for the pioneering role that he played in widening the scope for sports betting in the US. During his time as State Governor for New Jersey, Christie was instrumental in generating the political will to revisit and challenge the federal ban on sports betting via the PASPA, which …

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WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

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Ascend FS and SBC announce partnership ahead of Betting on Sports America

Ascend

Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner for the largest sports betting trade conference in the United States – Betting on Sports America. Betting on Sports America is organised by SBC (Sports Betting Community), a group that for over ten years has become …

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Canada RGC to develop inclusion agenda with All-in Diversity

Canada’s Responsible Gambling Council (RGC) becomes the latest industry representative body to commit to improving betting/gaming’s diversity and inclusion standards, joining the All-in Diversity Project (All-in).   Moving forward the RGC will promote All-in Diversity industry benchmarks on inclusion and diversity data, allowing Canadian sector stakeholders to participate in much-needed research. Furthermore, the collaboration will focus on supporting industry sustainability …

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SG Digital secures Headline Sponsor spot for Betting on Sports America

SG Digital

SG Digital has been confirmed as a Headline Sponsor for the biggest ever dedicated sports betting industry event in the US – Betting on Sports America. SBC, which celebrated its 10th birthday at this month’s ICE London, now runs the three biggest global sports betting trade events – Betting on Sports, Betting on Football and Betting on Sports America. Taking …

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