SBC News Voice of the Sports Betting Industry
Gamification focused online casino Casumo has announced that it has signed a three-year brand partnership with the SSE Arena Wembley (London).
Seeking to expand its brand profile within the UK gaming market, Casumo marketing has agreed with venue operator AEG Global to become a key sponsor the SSE Arena.
The popular London entertainment venue has approximately 700,000 visitors each years for music, comedy and TV live performances. The SSE Arena Wembley is also the host Venue of ITV’s X Factor live TV Show.
Casumo will have a presence on internal and external screens at the venue and will develop activations to engage fans at selected events over the three-year period. There will also be opportunities to reach venue fans through social media channels.
At the launch of the partnership, Nathan Kosky, Vice President, AEG Global Partnerships said: “Casumo’s products are designed to create stand-out moments and this is what fans at The SSE Arena, Wembley have been enjoying for over 70 years.”
“The partnership will give Casumo access to some of the most engaged fans in the country and we’re very excited to be partnering with a brand who shares our ethos of creating unforgettable experiences.”
Greg Tatton-Brown UK Market Manager for Casumo commented on the live partnership “At Casumo we quickly understood that it is not only about having great casino games, but also about the environment in which those are played. Our product is designed to optimise for happiness, create thrilling moments and make people smile – similar to the experience that The SSE Arena, Wembley delivers”
