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Omnichannel marketing: The “twin remedy” for Italy’s advertising ban

omnichannel

The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …

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Gambless makes UK entry with Lottoland deal

SBC News Gambless makes UK entry with Lottoland deal

Gambless, a gambling harm solutions platform, has made its entry into the UK market after securing an exclusive partnership with online lotto betting site Lottoland. Available to download via the Lottoland UK website as well as Google and Apple app stores, the platform has been designed to identify and prevent behaviours associated with problem gambling. It provides a number of …

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Codere appoints Rafael Catalá as legal counsel ahead of crucial family showdown

SBC News Codere appoints Rafael Catalá as legal counsel ahead of crucial family showdown

Rafael Catalá, Spain’s former justice minister, has been forced to take control of Codere SA’s legal counsel to oversee the firm’s ongoing shareholder dispute between the Martinez Sampedro family and US debt holders. Spanish business news sources report that an embattled Codere no longer maintains a functional counsel to advise its corporate governance, following the successive departures of three executives …

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Doura-Schawohl strengthens EPIC’s US operations

SBC News Doura-Schawohl strengthens EPIC’s US operations

Gambling harm minimisation consultancy EPIC Risk Management has strengthened its leadership frameworks for its US market directives, confirming the appointment of Brianne Doura-Schawohl as Vice President of US Policy and Strategic Development. A figurehead in public policy development for gambling addiction and compulsive behaviours Doura-Schawohl joins EPIC having served as the Legislative Director for the US National Council on Problem …

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Cloudbet reactivates ‘zero margin odds’ for the US Open

SBC News Cloudbet reactivates 'zero margin odds' for the US Open

Crypto sportsbook Cloudbet has relaunched it’s signature ‘zero-margin odds campaign’ for this September’s US Open grand slam tennis tournament at Flushing Meadows in New York, where Novak Djokovic and Serena Williams head the market. Having rolled out the zero-margin offer to immediate and demonstrable effect over the COVID-19-disrupted English Premier League football season, the firm is again deploying its blockchain …

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FSB extends BetLion agreement

SBC News FSB extends BetLion agreement

Sports betting platform provider FSB has added a four-year extension to its partnership with African operator BetLion. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership extension follows an initial two-year agreement between the duo, which reportedly ‘generated tremendous growth for the operator’. Commenting on the extension, David McDowell, CEO …

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Stats Perform and Starlizard warn of weekday threats in suspicious betting report

SBC News Stats Perform and Starlizard warn of weekday threats in suspicious betting report

A total of 456 matches were found to have suspicious betting patterns, including a ‘clear trend’ for those played on weekdays, as part of the third annual ‘Suspicious Betting Trends in Global Football Report’ co-authored by Stats Perform and Starlizard Integrity Services. The report aims to help football’s global stakeholders better understand the complexities of monitoring suspicious wagering activities, providing …

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Dominik Beier steps down from Interwetten

SBC News Dominik Beier steps down from Interwetten

Dominik Beier, Speaker of the Board for DACH markets betting group Interwetten Sports, has announced that he has ended his leadership tenure of the company after two years in the position. Having been named as the Speaker of the Board (lead executive) in December 2018, Beier’s appointment was considered as a ‘generational change for Interwetten’s enterprise’ replacing long-term executive Werner …

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