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Sarah Gardner: No customer viewpoint impacts UKGC’s understanding of public vulnerabilities

SBC News Sarah Gardner: No customer viewpoint impacts UKGC's understanding of public vulnerabilities

Sarah Gardner, acting Chief Executive of the UK Gambling Commission (UKGC), believes deeper collaboration is required between public bodies and business institutions to tackle the obscure risks of vulnerability faced by the general public. Gardner addressed the ‘The Shard Financial Vulnerability Summit 2021’, speaking to its virtual audience on ‘reducing risks and tackling harms’, in which she provided a first-hand account …

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Sportradar Integrity Services integrates ÖFB into client portfolio

SBC News Sportradar Integrity Services integrates ÖFB into client portfolio

Sportradar Integrity Services has been enlisted by the Austrian Football Federation (ÖFB) to monitor and safeguard the integrity of its domestic competitions under a six-year agreement. The deal will see Sportradar monitor over 700 matches per season from the Austrian Regional Leagues, utilising its Universal Fraud Detection System (UFDS) bet monitoring solution. “We are delighted to be working alongside the ÖFB …

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Betsson links with Avaldsnes IL to enhance Nordic brand visibility

SBC News Betsson links with Avaldsnes IL to enhance Nordic brand visibility

Betsson has strengthened its brand visibility and marketing initiatives in the Nordic countries, striking a partnership with Norwegian Toppserien women’s football club Avaldsnes IL. Part of a wider international marketing strategy, Betsson’s new status as the main sponsor of Avaldsnes will grant the firm greater brand exposure via kit advertising in all matches played outside of Norway. For domestic fixtures, …

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Sportradar partners with Baltimore Ravens and New York Jets to continue US expansion

SBC News Sportradar partners with Baltimore Ravens and New York Jets to continue US expansion

Sportradar has continued its commercial strategy of expansion in the US sports betting market by securing partnerships with the Baltimore Ravens and New York Jets of the National Football League (NFL). The agreement will see the data and analytics provider leverage ad:s – its full service, data-driven marketing solution – to refine the affiliate and marketing strategies for both teams, …

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BGC announces 2021 Safer Gambling Week

BGC pledges to maintain safer gambling momentum. Michael Dugher.

The Betting and Gaming Council (BGC) has announced the date for 2021 Safer Gambling Week, due to take place between 1 November and 7 November, in cooperation with the Bingo Association and Bacta. Since its inception in 2017, the annual campaign has seen the betting and gaming industry collaborate on several safer gambling messages via online and land-based venues, to …

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Swedish regulator reports SEK 6.2bn in Q1 gambling sales

SBC News Swedish regulator reports SEK 6.2bn in Q1 gambling sales

Swedish gambling inspectorate, Spelinspektionen, has reported that licensed gambling firms recorded total sales (player revenues minus winnings) of SEK 6.2 billion (€615m) during Q1 2021. The figure represents a 5% increase on corresponding Q1 2020 results, which saw Swedish licensed gambling sales total SEK 5.9 billion (€580m).  Monitoring 101 licensed incumbents, of which 71 are licensed for B2C betting and …

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SoftSwiss launches new sportsbook project for CricketBet

CricketBet

SoftSwiss has confirmed the launch of a new client for the Indian market, CricketBet, running off its new sportsbook platform.  Officially launched in May 2021, CricketBet is now set for a ‘summer of large-scale events’ including the rescheduled Olympic Games and European Championships. However, the second SoftSwiss sportsbook client for the Indian market after Betjungle will also receive a premium …

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Genius lifts 2021 forecasts following strong NYSE debut results

SBC News Genius lifts 2021 forecasts following strong NYSE debut results

A strong opening to year trading has led Genius Sports to raise its full-year 2021 forecasts, as the newly NYSE-listed enterprise targets corporate revenues of $250 to 260 million and adjusted EBITDA of approximately $10 to 20 million.  The upgraded forecast follows Genius’ publishing of its Q1 trading results in which the sports-tech group registered a 52% year-on-year revenue increase …

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Unibet backs #GoRacingGreen stable tour for Mental Health Awareness Week

SBC News Unibet backs #GoRacingGreen stable tour for Mental Health Awareness Week

Unibet will support the scheduled stable visits of its principal horseracing charity partner #GoRacingGreen during ‘Mental Health Awareness Week’.  For the past two years, Unibet has served as the lead fundraiser to #GoRacingGreen – a charity established by Debbie Matthews to make racing more accessible for those who suffer from mental health problems. Unibet’s support has allowed #GoRacingGreen to expand …

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