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Sportingbet joins the Virtual Football League

SBC News Sportingbet joins the Virtual Football League

Betradar, supplier of sports and betting related data, has launched its Virtual Football solution with GVC Holdings‘ flagship website sportingbet.com, meaning the product has now been incorporated by more than 50 operators worldwide. “We are delighted that GVC Holding has decided in favour of our solution to integrate virtual football into the Sportingbet website”, says Managing Director of Sales, Erik …

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Sky Bet to stream live football matches

SBC News Sky Bet to stream live football matches

Sky Bet are set to trail live football match streaming, using Simplestream TV content streaming services. The operator are set to stream fifteen football matches this May, which will allow customers access to the play-off matches in England’s Sky Bet-sponsored Championship League 1 and League 2. The short-term deal will began with Yesterdays Championship play-off clash between Brighton & Hove …

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Sporting Index launches affiliate program with Income Access

SBC News Sporting Index launches affiliate program with Income Access

Spread betting operator Sporting Index will launch a new affiliate programme ahead of this summer’s World Cup following a deal with digital marketing solutions provider Income Access. Sporting Index will gain access to Income Access’ full range of affiliate software, allowing the company to gain greater insights into the success of marketing campaigns and measurement of return on investment. It …

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Calum Macaulay talkSPORT – Outside the box – opportunities away from TV

SBC News Calum Macaulay talkSPORT - Outside the box – opportunities away from TV

Calum Macaulay, Managing Director of Talksports  tells the Betting on Football audience how to built multi-content and multi-channel brand. Whilst the majority of UK Radio broadcasters have witnessed a decline in revenues and audience, Talksports Radio have grown in all areas of coverage  and content, with over 3.5 million listeners tuning in everyday, making it the most popular sports radio …

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Betting on Football: the Vegas experience

SBC News Betting on Football: the Vegas experience

Exclusively for today’s Betting on Football Conference, Don Best‘s Todd Fuhrman interviews Jay Kornegay, VP of Race & Sports Operations at The LVH, about the role football plays in Las Vegas sportsbooks. Don Best Sports, with offices in Las Vegas, United States and Vancouver, Canada, is the leading provider of US sports information to the sports betting industry. Don Best …

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How can you make a betting shop more football friendly and football stadia more betting friendly?

SBC News How can you make a betting shop more football friendly and football stadia more betting friendly?

Ian Wright Managing Director of Rufus Retail Anthropolgy, is a designer with 30 years experience in creating retail commerce stores. Wright has helped redesign many retail bookmakers, with an emphasis on optimizing in-store experiences and improving customer sales. Wright discusses how retail operators can improve customer experience and  how they should look to integrate new technologies within their in-store designs. …

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Boylesports to become new sponsor of Irish Greyhound Derby

SBC News Boylesports to become new sponsor of Irish Greyhound Derby

A deal has been struck which will see the Irish bookmaker, BOYLESPORTS, become the new sponsor of the Irish Greyhound Derby until at least 2016. The agreement with the Irish Greyhound Board (IGB) will also see Boylesports become the official betting partner of the IGB. The owner of the independent bookmakers,JOHN BOYLE, said of the arrangement; “Every year we examine …

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BOF Blog What’s the best way to promote your football product to the masses?

SBC News BOF Blog What’s the best way to promote your football product to the masses?

Rob Painter, Marketing Director  of SkyBet  and Iain Webb, Partnerships Manager of Fulham Football Club discuss Football Club betting sponsorships and marketing.  The panel gives insight into brokering football sponsorship agreements with sports betting operators, their concerns on future restrictions of gambling advertisement and mistakes witnessed  when negotiating partnerships with English Football Clubs. SBC Session Notes Painter opens the panel …

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BOF Blog – David Clifton – How will the new licensing laws effect sponsorship?

SBC News BOF Blog - David Clifton - How will the new licensing laws effect sponsorship?

David Clifton MD of CliftonDavies opens the Betting on Football (BOF) Conference by telling the BOF audience that change is imminent for UK operators, and that the legal and regulatory landscape for gambling operators will change drastically in the next months. Clifton states that legislation will be implemented by August 2014, currently the new amendments to the Gambling Bill are …

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Tabcorp CEO criticises online bookmakers

SBC News Tabcorp CEO criticises online bookmakers

David Attenborough, CEO of TABCORP, has openly slammed online-only bookmakers in Australia over the relatively low rates of tax they pay, the minimal contributions they return to the racing industry, and their reliance on extending credit to their customers. Tabcorp is the major operator of retail TABs in New South Wales (NSW) and Victoria in Australia, and in these locations, …

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