Betradar, supplier of sports and betting-related data, launches its portfolio of World Cup related products for all 64 matches on its recently unveiled landing page http://wc2014.betradar.com/. Successful bookmakers will need to develop the right campaigns and provide consumers with a new level of high entertainment value throughout all channels and media platforms. No matter if a business requires betting, sports data content or gaming …
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BOF Blog – Crowd Control – affiliate marketing panel discussing how to attract football traffic
The final session of the 2014 Betting on Football Conference covered the subject matter of affiliation and partnership marketing for football and sports betting. The expert panel consisting of John Lee – Director BDSports Group, Andreas Phillipsen, Head of Marketing Better Collective (bettingexpert.com )and Iain Coward, Managing Director BiggerBet gave insight into the changing dynamics of operating a sports betting …
Read More »Bet365 named Best Football Bookmaker
Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …
Read More »XLMedia post full year pretax profit of $11.7m
XLMedia booked a full year pretax profit of $11.7m, from a profit of $7.9m for the period from its inception on April 22 to Dec. 31, 2012. For the year to end-December 2012, pretax profit was $13.5m. Revenue increased 32% to $34.5m, from $26.1m for FY 2012. A maiden dividend of $0.02768 a share will be payable on 12 June …
Read More »Unibet Seeks Australian expansion with new marketing agency
Unibet confirmed the appointment of Sydney based marketing and advertising agency Leo Burnett , as the operator seeks to increase its presence and coverage in the Australian igaming market. Unibet had announced plans to concentrate expansion in the region, in its Q1 2014 performance report. Unibet had entered the Australian igaming market in 2012 with the £14 million acquisition of …
Read More »Glynn receives Ladbrokes shareholder backing
Ladbrokes annual general meeting saw company shareholders show their support for CEO Richard Glynn, despite the continued struggling performance of the gambling operator. The meeting saw just 68.55% of available voting rights used, nevertheless 99.9% of the votes counted were in favour of Glynn remaining at the helm of Ladbrokes. Glynn had stated that the operator had undertaken the first …
Read More »Colossus Bets enters B2B market with thirteen new sports betting partners
Sports betting technology, Colossus Bets providers of super sized pooled betting jackpots are set to extend their services and products into the igaming B2B space. Colossus Bets have confirmed the announcement that it has signed thirteen new betting partners, who will support its football pool and Fractional cash-out features. Colossus Bets winners of the inaugural Betting on Football Awards, Best …
Read More »INTRALOT boss recognised by Greek business
INTRALOT Group CEO Constantinos Antonopoulos has been announced ‘Manager of the Year 2013’ at a special ceremony in Athens, in the presence of politicians, prominent public figures, and members of the business community. “Manager of the Year” is an institution that was founded in 2002 by the Hellenic Management Association, in order to honour managers whose vision and outstanding performance …
Read More »Sportingbet joins the Virtual Football League
Betradar, supplier of sports and betting related data, has launched its Virtual Football solution with GVC Holdings‘ flagship website sportingbet.com, meaning the product has now been incorporated by more than 50 operators worldwide. “We are delighted that GVC Holding has decided in favour of our solution to integrate virtual football into the Sportingbet website”, says Managing Director of Sales, Erik …
Read More »Sky Bet to stream live football matches
Sky Bet are set to trail live football match streaming, using Simplestream TV content streaming services. The operator are set to stream fifteen football matches this May, which will allow customers access to the play-off matches in England’s Sky Bet-sponsored Championship League 1 and League 2. The short-term deal will began with Yesterdays Championship play-off clash between Brighton & Hove …
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