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David McDowell FSB Technology – Creating a game changer

SBC News David McDowell FSB Technology - Creating a game changer

This week team SBC catches up with David McDowell CEO and co-founder of sports betting platform provider FSB Technology, to discuss his companies journey from fantasy sports technology supplier to optimised real time sports betting platform. McDowell gives his insight into developing new sports betting products, with a focus on dynamic new features which FSB believe will bring much needed …

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Codere given 48 hour bankruptcy lifeline

SBC News Codere given 48 hour bankruptcy lifeline

Spanish gambling operator Codere SA has been granted a 48 hour extension to solve its corporate debt restructure with creditors, as the operator looks to avoid entering bankruptcy protection. In a meeting between Codere bondholders and senior facility lenders, Codere had been granted a further 48 hours, to its existing May 10 insolvency deadline. Codere SA had been seeking new …

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Ladbrokes deploys SafeCharge payment technologies

SBC News Ladbrokes deploys SafeCharge payment technologies

Ladbrokes PLC has successfully deployed SafeCharge International Group Limited’s suite of payment technologies for secure online credit card storage. SafeCharge said Monday that Ladbrokes selected the payment services tool, which includes one-click deposits, payment optimization and PCI compliance solution, in order to enhance users’ online payment experience and user-data security. The deal will relieve Ladbrokes of the costs of the …

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Betradar gets ready for World Cup 2014

SBC News Betradar gets ready for World Cup 2014

Betradar, supplier of sports and betting-related data, launches its portfolio of World Cup related products for all 64 matches on its recently unveiled landing page http://wc2014.betradar.com/. Successful bookmakers will need to develop the right campaigns and provide consumers with a new level of high entertainment value throughout all channels and media platforms. No matter if a business requires betting, sports data content or gaming …

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BOF Blog – Crowd Control – affiliate marketing panel discussing how to attract football traffic

The final session of the 2014 Betting on Football Conference covered the subject matter of affiliation and partnership marketing for football and sports betting. The expert panel consisting of John Lee – Director  BDSports Group, Andreas Phillipsen, Head of Marketing Better Collective (bettingexpert.com )and Iain Coward, Managing Director BiggerBet gave insight into the changing dynamics of operating a sports betting …

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Bet365 named Best Football Bookmaker

SBC News Bet365 named Best Football Bookmaker

Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …

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Unibet Seeks Australian expansion with new marketing agency

SBC News Unibet Seeks Australian expansion with new marketing agency

Unibet confirmed the appointment of Sydney based marketing and advertising agency Leo Burnett , as the operator seeks to increase its presence and coverage in the Australian igaming market.  Unibet had announced plans to concentrate expansion in the region, in its Q1 2014 performance report. Unibet had entered the Australian igaming market in 2012 with the £14 million acquisition of …

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Glynn receives Ladbrokes shareholder backing

SBC News Glynn receives Ladbrokes shareholder backing

Ladbrokes annual general meeting  saw company shareholders show their support for CEO Richard Glynn, despite the continued struggling performance of the gambling operator. The meeting saw just 68.55% of available voting rights used, nevertheless 99.9% of the votes counted were in favour of Glynn remaining at the helm of Ladbrokes. Glynn had stated that the operator had undertaken the first …

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