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Genius Sports unveils Edge as game changer for sportsbook’s risk-&-rewards

SBC News Genius Sports unveils Edge as game changer for sportsbook’s risk-&-rewards

Genius Sports claims that it has delivered the most accurate automated pricing tool for sportsbooks with the unveiling of its new ‘Edge‘ pricing solution. A key product launch for 2024, Genius Sports brands Edge as “a first-of-its-kind automated pricing tool that enables sportsbooks to maximize profits across unlimited sports events and bets concurrently.” Edge utilizes Genius Sports’ wider capabilities in …

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SBC Leaders magazine: Sky Betting & Gaming still thinking big

SBC Leaders Issue 29

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

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Metric experts on the UK racing state of play

SBC News Metric experts on the UK racing state of play

SBC sat down with Metric Gaming’s racing experts Mike Coultard and Charlie Casey to discuss the state of play of the UK racing scene, how operators can be more competitive in a challenging landscape, and of course, some tips for Cheltenham. SBC News: Can you both tell us a bit about your experience and roles at Metric? Mike Coultard, Head of Sales: …

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FairPlay Sports Media acquires Quarter4 to drive BetTech transformation

SBC News FairPlay Sports Media acquires Quarter4 to drive BetTech transformation

FairPlay Sports Media (FPSM) has announced the acquisition of Toronto-based Quarter4 (Q4). Described as a deep-learning neural network specialising in predicting sporting outcomes and providing unique data and content opportunities, ​​this is the first acquisition to be made by FPSM. A Bruin Capital business, the move aligns with FairPlay’s mission to transform the BetTech capabilities of its media network for …

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Stuart Simms, FairPlay: Oddschecker rebrand showcases our full capabilities

SBC News Stuart Simms, FairPlay: Oddschecker rebrand showcases our full capabilities

In line with last week’s announcement that FairPlay Sports Media (FPSM) has become the new identity of Oddschecker, Stuart Simms, CEO of the freshly rebranded group, spoke to SBC News about representing a global network and expanded services beyond affiliate marketing. Nothing new for Oddschecker or FairPlay…. Why embark on this course of action? Oddschecker is a heritage brand recognised …

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Entain keeps gas pedal down on BetCity claim against former owners

SBC News Entain keeps gas pedal down on BetCity claim against former owners

Entain Plc has disclosed its legal proceedings against the former owners of BetCity (BetEnt BV) over a dispute over the acquisition deal brokered in 2022.  Documents obtained by CasinoNieuws.nl have shown that Simon Zinger, Director of Entain Holdings Netherlands, is suing for an undisclosed amount of damages. Entain successfully completed the acquisition of Dutch KOA-licensed online casino BetCity in June …

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Stake.com strengthens portfolio with horse racing data from Racing and Sports

SBC News Stake.com strengthens portfolio with horse racing data from Racing and Sports

Wagering data provider Racing and Sports (RAS) has signed a new deal with online casino and sportsbook Stake.com for the provision of a horse racing solution.  The deal comes in a two-year package, with the potential of a one-year renewal period. Stake.com will receive risk management services, a Trading Manager platform, as well as a comprehensive horse racing data flow. …

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William Hill introduces four new horseracing ambassadors

SBC News William Hill introduces four new horseracing ambassadors

William Hill has added four new horse racing representatives to its ambassador portfolio. The British bookmaker has now aligned with Irish trainer Gavin Cromwell, top National Hunt jockeys J J Slevin and Sean Flanagan and respected presenter and broadcaster Jane Mangan. Andrew McCleave, Head of Marketing at William Ireland, commented: “William Hill has a long proud history in horse racing, …

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Flutter to shift primary location from LSE to NYSE by end of 2024

SBC News Flutter to shift primary location from LSE to NYSE by end of 2024

Flutter Entertainment Plc will proceed with plans to make the New York Stock Exchange (NYSE) the primary location of its corporate shareholding. This morning, Flutter leadership rang the NYSE trading bell, beginning the firm’s dual-listing on the US exchange, as approved by investors. Flutter shares will be listed on the New York exchange under the ticker symbol FLUT, alongside the …

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Sportradar extends data partnership with kwiff to 2025

SBC News Sportradar extends data partnership with kwiff to 2025

Sportradar has announced an enhanced partnership with super-charged betting service, kwiff. The agreement will continue to span multiple sports and Sportradar will continue to provide the operator with pre-match and live score data, as well as its content solutions including Live Match Trackers.  kwiff CEO Charles Lee commented: “Sportradar has been a fantastic partner for us over a number of …

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