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Melco Crown sell-off props Crown Resorts 2016 profits

SBC News Melco Crown sell-off props Crown Resorts 2016 profits

Presenting its full-year results (year ending 30 June), Crown Resorts LTD (Crown) has reported net profits of AUS $948 million (£555 million) up 14% on corresponding FY 2015 corporate earnings. Crown year-end results would be propped by its AUS $602 million (£350 million) share sell-off in Melco Crown Entertainment (MCE), as the company reduced its shareholder equity from 37.3% to …

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EA Sports announces $1.3m FIFA 17 prize pool

SBC News EA Sports announces $1.3m FIFA 17 prize pool

To coincide with Gamescon in Cologne, EA Sports has made some new revelations about next month’s FIFA 17 release. Alongside a new trailer it has been announced that there’ll be a new Ultimate Team Championship Series with a $1.3m (£999,000) prize pool. It was anticipated that the new edition of FIFA would have a far greater focus on esports than …

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Paddy Power hopes to find the #MissingType at York Races

SBC News Paddy Power hopes to find the #MissingType at York Races

This week’s Tipster Challenge Guest is Paddy Power, Director of Communications for his namesake company. A graduate from Dublin University, Power has worked in all facets of the business, including risk control, operations and marketing. The Irish bookmaker is completely unique within the industry, with entertaining advertising campaigns and often controversial betting markets. Just last month, they initiated an advertising …

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ASA rules on Betway free bet offer

SBC News ASA rules on Betway free bet offer

The ASA has upheld a complaint by a member of the public that a Betway welcome offer back in June was misleading.  The advert in question had the headline ‘Football Betting Offer £30 Free Bet … Bet Now’ and the complaint was that this was misleading because it did not make clear that a customer would have to deposit £30 to …

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Ladbrokes Australia is ‘Up for the Challenge’ with Saatchi & Saatchi

SBC News Ladbrokes Australia is ‘Up for the Challenge’ with Saatchi & Saatchi

Ahead of busy period for Australian sports with the AFL and NRL Finals commencing in September, Ladbrokes Australia has announced the launch of its new nationwide marketing campaign ‘Up for the Challenge’. ‘Up for the Challenge’, is the first marketing campaign delivered by Saatchi & Saatchi, who were appointed Ladbrokes Australia’s lead creative agency in May following an account pitch …

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Tony Kenny – William Hill – BOS Speaker – The importance of a broad sponsorship mix

SBC News Tony Kenny - William Hill - BOS Speaker - The importance of a broad sponsorship mix

Tony Kenny looks after the PR/Communication and activation of William Hill’s sponsorship portfolio, which includes the Scottish Cup, Premier League and World Darts Championship. Kenny will be on our ‘Different Ball Game’ panel at Betting on Sports 2016 (September 15-16), speaking about how betting companies can reach new audiences via sports partnerships. SBC: William Hill has always had a broad …

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Is it time for bookmakers to embrace fantasy?

SBC News Is it time for bookmakers to embrace fantasy?

Bookmakers are constantly on the lookout for new additions and features to both retain punters and attract new ones. This is ever trickier in an increasingly flooded marketplace. It’s one which shows no signs of clearing out too with numerous sportsbooks popping up this year from casino operators opening their own sportsbooks to the recent launch of Sun Bets. Real money …

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Draftkings looks to widen its appeal with Private League functionalities

SBC News Draftkings looks to widen its appeal with Private League functionalities

US daily fantasy sports operator DraftKings has announced its new product update which features the release of ‘DraftKings Leagues’. Seeking to enhance its community and attract recreational DFS consumers, DraftKings Leagues will allow players to “Create leagues for you and your friends. Play in private contests in any sport all season long and track your results in your league’s exclusive …

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Red Alert…500.com enters six straight quarters with 0 revenues!

SBC News Red Alert...500.com enters six straight quarters with 0 revenues!

New York-listed Chinese sports lottery operator 500.com, has reported its sixth straight quarter with no corporate revenues, as concerns continue to mount regarding the firm’s future. 500.com is still under ‘temporary’ suspension of its lottery services  issued by the Chinese Ministry of Finance, who in April 2015 placed a ban on all lottery transactions via online or third party networks. …

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