With ‘Remain’ currently trading at a 77% chance and with just 13 days to go, Betfair’s ‘Brexit’ market is set to trade £50 million and in doing so make political betting history. The EU referendum market has seemingly captured the attention of Betfair customers. There have been tens of thousands of individual trades ranging from £2 to £315,000 showing that …
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Winner Sports becomes Durham CCC’s betting partner
Durham County Cricket Club has announced Winner Sports as its new official betting partner. The terms of the partnership will mean that Winner creates exclusive offers and markets for Durham CCC as well as the Emirates Riverside featuring Winner Sports branding. To celebrate the partnership Winner Sports will offer a number of Durham related betting markets to get behind the Riversiders’ Specsavers …
Read More »The Mirror renews Fantasy iTeam partnership and Ladbrokes joins the party
It has been revealed that The Mirror has renewed its deal with fantasy football mobile app Fantasy iTeam for Euro 2016, the 2016/17 Premier League and the Champions League following a hugely successful first season. The partnership saw unprecedented traffic on the opening weekend of last year’s Premier League season with 20 million page impressions and over one million app start-ups. …
Read More »Dansk Spil confirms Christian Madsen CEO departure for 2017
Denmark state-owned gambling operator Dansk Spil has informed the market that CEO Christian Madsen will step down from the leadership of the firm in April 2017. Dansk Spil governance will now seek to replace Madsen who has served as CEO since 2005, with a successor expected to be announced by the start of 2017. The news of Madsen’s departure follows …
Read More »6 of the Best – Ladbrokes’ Jessica Bridge
BetITBest‘s Nico Jansen is interested in discovering the best in people. This week it’s Jessica Bridge. Jessica has been part of the PR team at Ladbrokes since November 2011. She has made live or recorded broadcasts on BBC News, ITV, Channel 4, Sky News, Sky Sports News, BBC Radio 5 Live and talkSPORT. Before joining Ladbrokes, she completed work placements with Sky …
Read More »Euro 2016 will be the tournament of the second screen says Kambi
Sportsbook provider Kambi says the upcoming European Championships in France will be the first major football tournament where second screen betting becomes the primary way to place a wager. An analysis of data from the sportsbook provider also shows that the higher the profile of an event, the more likely it is that users will place a bet on a …
Read More »The Senet Group refreshes Bad Betty for Euro 2016
Industry gambling watchdog, The Senet Group has released a national advertising campaign ahead of the start of Euro 2016 encouraging UK consumers to bet responsibly during what is set to be this year’s biggest gambling event. The Senet Group will refresh its ‘Bad Betty’ campaign (first published 2015) to include football specific messages and tips to help gamblers stay in control and …
Read More »Bookies’ Corner – Getting ready for Euro 2016
With everyone’s eyes on Euro 2016 this week the latest Bookies’ Corner focuses on just that and the build up to it from the world of bookmaking. SBC spoke to Ryan Murton Head of Digital Marketing at Oddschecker, BetVictor’s Head of Sportsbook Product Eoin Ryan, Head of Football (Interactive) at Gala Coral Richard Scott and Unibet’s Head of UK Marketing …
Read More »Timeform shows the way at Haydock as SBC close on Guests
It was a day for short price winners at Haydock, as 4 of the first 5 races were won by the pre-race favourite. In fact, it was only 4th placed Timeform who collected more than 1.75 points on any single race. Timeform actually managed a highly creditable 5 winners and a total of 8.65 points. However, it was Betting Gods …
Read More »Luckia partners with NYX Gaming for Spanish & Latin American digital expansion
Spanish gambling operator Luckia Gaming Group (Luckia) has selected NYX Gaming Group (NYX) as its main platform provider, as the company looks to expand its digital services and capabilities. Updating the market Toronto TSX-listed NYX detailed that it had signed a long-term agreement with Luckia, which will see the technology provider supply digital gaming provisions for its core market of Spain …
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