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Why live betting & esports is a match made in both heaven and hell

SBC News Why live betting & esports is a match made in both heaven and hell

As a general rule of thumb esports are ideally suited to the live betting environment.  For an overwhelming amount of fans they’re consumed online via live streams, many esports communities are highly active on Twitter and Reddit, and the potential variety of in-play markets is huge and exciting. Back in September 2015 Betgenius released one of the most comprehensive esports …

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Paddy Power Betfair seeks ‘Optimal Structure’ as group revenues hit £750 million

SBC News Paddy Power Betfair seeks 'Optimal Structure' as group revenues hit £750 million

Posting its first set of interim H1 results (period ending 30 June), FTSE100 listed Paddy Power Betfair (PPB) has reported group revenues of £759 million recording double-digit growth across its four core divisions. Closing its H1 2016, PPB would post a group underlying EBITDA of £181 million (H1 2015: £138 million). The increased top line metric growth would result in …

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Sportradar secures NHL ‘Fraud & Integrity’ monitoring partnership

SBC News Sportradar secures NHL 'Fraud & Integrity' monitoring partnership

The NHL has confirmed that it will incorporate Sportradar’s ‘Fraud Detection System’ (FDS), monitoring all its syndicated matches for integrity and suspicious betting activities. The US professional ice hockey league, becomes the latest sporting body to incorporate the FDS monitoring system, as Sportradar a European sport data and analysis specialist expands its services within US sports. The partnership, sees Sportradar …

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32Red takes on Sprint Cup sponsorship

SBC News 32Red takes on Sprint Cup sponsorship

Gibraltar-based online bookmaker 32Red takes over from Betfred as the official sponsor of Haydock Park Racecourse’s ‘Sprint Cup’ (1-3 September). Seeking to boost its coverage within UK racing, 32Red will take on sponsorship of the 50th edition of the £260,000 race. The betting brand will further sponsor the full card on Sprint Cup Day in 2016, and will undertake sponsorship …

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Back in Town..DFS giants return to New York

SBC News Back in Town..DFS giants return to New York

Daily fantasy sports (DFS) has returned New York, as the state Gaming Commission this week granted five temporary permits. Under the permits, leading US fantasy sports operators FanDuel and DraftKings will be allowed to resume New York operations immediately ahead of the start of the 2016/17 NFL season (September 8) a key period for the DFS industry. “While the commission …

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West Ham pens principal partnership deal with Betway

Betway. Super Group

West Ham United has announced the renewal of the Club’s partnership with principal sponsor Betway. The new deal is the largest sponsorship agreement in West Ham’s history. The club’s original deal with Betway was agreed in February 2015, and evidently both parties have been happy with the deal so far. West Ham’s Vice-Chairman Karren Brady hailed the agreement as further evidence of the …

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GVC revamps Casino team with three new senior hires

SBC News GVC revamps Casino team with three new senior hires

Updating the market this morning, FTSE-listed GVC Holdings (GVC) has confirmed the appointment of three new senior hires to its online casino division.   Announcing the appointments, GVC governance confirmed that Rob Fell has joined as Head of Casino Product with Andrew Whitworth appointed as Head of Content. The new online casino team will also see Oliver Bartlett take up …

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Perform’s DAZN sport network launches in Japan

SBC News Perform's DAZN sport network launches in Japan

Continuing the expansion of its new DAZN Network, Perform Group has today announced the launch of the live sport streaming service for the Japanese market. Perform governance had secured J-League football streaming rights this July, as the DAZN network enters the Japanese market offering a comprehensive HD sports package for ¥1,750 (£13.50). DAZN Japan will further include content for European …

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Tom Seymour – Durham CCC – BOS Speaker – A growing betting market for limited overs cricket

SBC News Tom Seymour – Durham CCC – BOS Speaker – A growing betting market for limited overs cricket

Bookmakers are using a range of sports for marketing purposes, but which sports are proving to be the best, and most accommodating, partners? Tom Seymour of Durham County Cricket Club (CCC) will be speaking on the ‘Different Ball Game’ panel at Betting on Sports. As Commercial Director for one of the leading clubs in the country, Seymour is well placed …

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Digital growth sees Rank Group post ‘Solid’ 2015/16 results

SBC News Digital growth sees Rank Group post 'Solid' 2015/16 results

Presenting its full-year 2015/16 results (period ending 30 June), The Rank Group PLC (Rank) has declared a solid financial year reporting like-for-like growth across its divisions. Closing its financial year, Rank would record total group revenues of £753 million up 2% on FY 2014/15: £738 million. The operators sustained revenue performance would see it post FY group EBITDA of £128 …

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