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The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

Having recently signed a landmark partnership with Manchester United, MoPlay is looking to standout in the UK betting market, placing a key emphasis on mobile betting and reaching out to a new demographic. SBC spoke to MoPlay’s CEO, Juergen Reutter about how the firm is looking to maximise key sponsorship deals to become a household name amongst UK brands. SBC: …

A New Zealand government-sanctioned report undertaken by Oceania racing expert John Messara has delivered a ‘blunt appraisal’ of the nation’s horseracing industry and standards Presenting findings to NZ Racing Minister Winston Peters, Messara the current Chairman of Racing New South Wales (Australia) concludes that ‘New Zealand’s racing industry is in a state of serious malaise, and requires urgent reform.’ Furthermore, …

Iconic football commentator, John Motson has been signed as the voice of Football INDEX, meaning his voice will be heard on the firm’s national TV and radio ads over the next 12 months. Motson’s involvement with Football INDEX comes at a time when demand for football trading continues to rise, particularly amongst football fans, celebrities and City traders. There are …

Betsson AB announces its ‘biggest sports sponsorship’ to date, confirming that it has become the ‘lead sponsor and exclusive betting partner’ of the Swedish Hockey League (SHL).   “Betsson is one of the leading gaming companies in the Nordics and its roots go as far back as 1963. As the main sponsor, Betsson, together with SHL, will add to the …

Stockholm-listed betting software and platform provider Kambi Group Plc has strengthened its data, analytics and automation capabilities appointing Francesco Borgosano to the newly created role of Chief Analytics Officer (CAO). Borgosano joins Kambi’s executive team from The Stars Group Inc, where he most recently served as Head of Sportsbook Solutions (2017-2018), heading up quantitative insights and analysis for the firm’s …

House Tech Ads has strengthened its affiliate network, confirming agreements with Playson, Endorphina and Bgaming through its GamblersPick.com brand. The new partnerships will allow GamblersPick to offer a progressive portfolio of content from all three games suppliers, that work alongside top analysis and reviews of each game. The agreements will also incorporate demo-play functionality of the providers’ games via GamblersPick, …

This week’s 6 of the Best comes from Stephen Baumohl, CO-Founder of Redzonesports.bet. Continue reading to discover all about a four month South American adventure, how a desperate bet resulted in a great weekend and which movie masterpiece’s production was observed from very close quarters.   Best Holiday I spent four months in South America in 2011 where there were …

Mr Green CEO Jesper Kärrbrink hopes the firm’s partnership with the newly-launched GiG Comply can ensure that traffic coming to the brand does so “in a compliant and green way”. Gaming Innovation Group (GiG) launched B2B marketing compliance technology GiG Comply with the aim of responding to operators’ needs to further strengthen control over third-party advertising and brand protection. GiG …

US debate and discussion has expanded with regards to developing a ‘federal sports betting framework’, following Democratic Party Senate Leader Chuck Schumer’s proposal of an initial mandate. One of the highest ranking Democrats, Schumer leads party policy development as leader of the ‘Senate Democrat Committee’. On Wednesday, Schumer unveiled to ESPN a memo which proposed initial provisions for the development …