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Partnering with fan engagement experts InCrowd, the Rugby Football League (RFL) is further elevating levels of fan interaction. In a move powered by Fanscore, InCrowd’s introduction of video polls has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan. Polls …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. This week, the GB Gambling Commission and the Competition and Markets Authority (CMA) grasped the thorny issue of account withdrawals, following an investigation into online bingo and casino providers, Jumpman Gaming and …

SBTech has partnered with Churchill Downs, Golden Nugget and Resorts Casino to commence its retail operations in New Jersey and Mississippi. The industry technology provider’s sportsbook is now live in New Jersey with Golden Nugget as well as Resorts Casino. In Mississippi, it is live with Churchill Downs brand BetAmerica at Harlow’s Casino Resort & Spa in Greenville, and at …

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

Camelot UK Lotteries have announced Lotto and EuroMillions alterations, in addition to preliminary details of a brand new game set to launch, following a recent company wide strategic review. Identifying improvements to the National Lottery range of games as “one of four key areas where action was needed,” it’s striving to “get back into long-term, sustainable growth” and maximise contributions …

Last July, William Hill governance launched its ‘Nobody Harmed by Gambling’ corporate initiative, outlining the industry’s biggest individual commitment to minimising gambling-related harms. Spearheading the FTSE betting group’s new social responsibility initiatives, Lyndsay Wright, Director of Strategy, Brand & IR details to SBC the significant operating and structural changes William Hill will undertake to fight problem-gambling on the front foot… …

Genting Casino (UK subsidiary of Genting Group Malaysia) has confirmed the appointment of Jeremy Taylor as new Interactive Managing Director, charged with spearheading the firm’s ambitious digital growth strategy for online casino and sportsbook services. Taylor joins Genting from Stockholm listed European online gambling group Betsson AB, where he formerly served as Group Marketing Director (2014-2018). A seasoned executive in …

Celebrating 30-years in business, Paddy Power has confirmed that it will open a ‘Museum of Mischief’ in its hometown of Dublin, showcasing its most effective, controversial and engaging marketing campaigns. Working with Dublin-based audience engagement specialist agency Catapult, Paddy Power marketing plans to open its ‘Museum of Mischief’ on 18 September. The live and interactive concept will showcase Paddy Power …

The NFL is set to allow land-based casino operators the right to sponsor its team franchises, lifting the league’s long-standing ban on gambling advertising/marketing. Last week, NFL Chief Media Officer Brian Rolapp revealed at a business conference that league governance would permit casino advertising during NFL 2018/19 games. The decision to allow casino advertising has been undertaken by the NFL’s …