Daniel Corcos, Marketing Director at 10Bet, explains how putting the company’s revamped app at the heart of its acquisition, retention and cross-sell efforts has been a major factor in the bookmaker’s outstanding mobile success. Over the past twelve months, 10Bet has witnessed an unprecedented surge in mobile betting, as the momentum we’ve picked up in recent years has gone exponential. …
Read More »
Detailing its financial results for the six months to June 30, 2018, Playtech revealed that in spite of difficulties with its Asian operation, the firm’s overall revenue grew 4%. The gaming technology giant did however report a reduction in its EBITDA, which fell 13% to €145m, additionally, its adjusted net profit was €83.3m for the period, down 34 per cent …
Read More »
GIVEMESPORT owners Breaking Data Corp has revealed plans to make a strategic manoeuvre into the betting and gaming world, via the strategic acquisition of Oryx Gaming for €7.5m. Renaming the firm Bragg Gaming Group upon completion, ex-NetPlay TV Chief Financial Officer Akshay Kumar is set to be brought in to occupy a similar role, as Breaking Data plans to leverage …
Read More »
Through the pair’s recently announced US sports betting venture, GVC Holdings PLC and MGM Resorts International have expanded New Jersey’s mobile sports betting opportunities, with the launch of playMGM. The playMGM NJ Sports betting app provides markets on a full range of US and selected international sports with customers able to sign-up, deposit and withdraw money directly from their mobile …
Read More »
This season, the entry of Amazon and Eleven Sports has drastically altered the UK’s football broadcasting landscape, something that could have a significant impact on the betting interests of the UK audience. Whilst Amazon’s stake is in the Premier League, it’s spread over just two game rounds and is therefore unlikely to have a major impact on betting patterns. On …
Read More »
Swipe-to-bet mobile app Bookee has confirmed that it has completed its successful migration onto EveryMatrix’s full-suite of platform provisions, as the company seeks to become the best application for recreational betting audiences. The mobile incumbent, which operates under the tagline ‘the tinder of sports betting’, originally sought a binary integration of EveryMatrix’s OddsMatrix sportsbook and MoneyMatrix payment provisions. However, following …
Read More »
Lottery.com has been unveiled as the official digital lottery partner of Premier League favourites Manchester City as well as David Villa’s New York City FC. As part of the new partnerships, players of lucky Lottery.com will have a chance to earn unique experiences with both clubs. Lottery.com will be the presenting partner of a special Manchester City viewing party in …
Read More »
Perform’s global live and on demand streaming service, DAZN, has secured a partnership with one of the most sought after name in world football, Cristiano Ronaldo. The Juventus attacker has been announced as DAZN’s first global ambassador and will play a key role in promoting DAZN across current live markets, including Germany, Italy, Canada and Japan, as well as other …
Read More »
Online gambling group Global Gaming has confirmed the launch of its new marketing campaign developed by creative agency New Ad Stockholm promoting its new ‘instant-play’ casino property SpelLandet. Global Gaming launches its first cross-channel advertising campaign under the creative guidance of New Ad Stockholm, one of Scandinavia’s most reputable agencies, led by Swedish marketing figurehead Joakim Jonason. The partnership has …
Read More »
Allowing punters to create their own bets is a feature that’s grown exponentially in recent years, over the coming season operators are aiming to further enhance the levels of control that users have over betting markets. We spoke to BetVictor’s head of product, Eoin Ryan about the importance of personalisation, as well as how the “PriceItUp” feature can continue to …
Read More »
SBC News Voice of the Sports Betting Industry