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Stockholm-listed industry affiliate Better Collective AB has made new US market inroads after undertaking a ‘technology and content’ led partnership with NJ Advance Media LCC. The strategic partnership will see NJ Advance’s New Jersey news platform NJ.com integrate Better Collective content and technology provisions, delivered through Better Collective’s flagship bettingexpert.com platform. The collaboration sees Better Collective content and information power New …

Betsson AB’s Spanish online gambling property Betsson.es has partnered with Madrid-based live music, youth culture and entertainment group After Brunch, becoming a lead sponsor of the upcoming ‘After Brunch Pride Party’. Hosted this Sunday 7 July, the After Brunch Pride Party is considered one of the major festive events of Madrid Pride, taking place at the City’s ‘Ventas Bull Ring’ …

DraftKings’ has upped its ‘live betting and instant win’ capacities for sportsbook customers after launching its ‘Flash Bet’ tool. The US bookmaker, which at present operates mobile and retail sportsbook services for the states of New Jersey and Mississippi, will make ‘Flash Bet’ wagering available for Wimbledon 2019 markets. The new wagering tool allows DraftKings sportsbook customers to ‘place live, …

Sportradar was the best positioned to meet all of the “data distribution needs” for Major League Baseball (MLB), according to the league’s EVP of Gaming and New Business Ventures Kenny Gersh. Kenny was speaking as part of a media round table alongside David Lampitt, Managing Director of Sports Partnerships at Sportradar. SBC News was given exclusive access to the round …

GVC Holdings European sportsbook property bwin will act as principal sponsor of Spanish football club Valencia CF, as the club celebrates its centenary year for the upcoming La Liga 2019/2020 season. Securing a three season shirt sponsorship arrangement with ‘Los Ches’, bwin marketing upgrades its sponsorship with the La Liga club, having previously served as Valencia CF’s ‘official gaming and …

Australia ASX-listed gambling group Tabcorp Holdings continues it’s executive leadership restructure confirming the appointment of Adam Newman as inbound Chief Financial Officer (CFO). Newman is set to join Tabcorp leadership this October, departing from ASX-listed home energy network AusNet Services, where he has formerly led all financial and treasury disciplines as Group CFO (2013-2019). The appointment sees Newman replace long-term …

Stunning central London venue Battersea Evolution is the new home for the sixth edition of the SBC Awards on Tuesday 3 December. Nominations are now open here, with companies in the sports betting and gaming industries able to nominate themselves for any of the specialist industry awards, split across five key categories this year.  There will be 12 Operator and Affiliate …

The development of technology in the 21st century, particularly from a sports betting standpoint, has been geared around providing customers with instant rewards. As Jakub Myszkorowski, Chief Commercial Officer at STATSCORE, aptly puts it. “We’re living in a time where people do a few push-ups and expect that the very next day they will turn into strongmen. The betting industry …