Stockholm-listed LeoVegas AB has continued to restructure its marketing leadership, after confirming the appointment of Johan Rikner as new Digital Marketing Director. Detailed as a key leadership appointment for 2020 directives to Swedish business news source Resume.se, Rikner is the former founder of Nordic native and press advertising publisher Nyheter365 (‘News365’) – a business acquired by Stockholm marketing group Mediaplanet in …
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DraftKings announces NY Knicks, NY Rangers and MSG partnership
DraftKings has announced a marketing partnership which sees it become the exclusive official sports betting and daily fantasy sports partner of the NY Knicks, NY Rangers and Madison Square Garden (MSG). As a result, the agreement will see DraftKings benefit from premier brand integration access across MSG’s assets, including digital platforms, in-game promotion and out-of-home signage. Ron Skotarczak, EVP Marketing Partnerships …
Read More »Israel Tax Authority and Aspire Global reach €13.7m settlement
Gaming solutions supplier Aspire Global has stated that the firm has reached a retroactive €13.7m settlement with the Israeli Tax Authority. This regards a previously disclosed tax audit “related to management and control jurisdiction, permanent establishment and transfer pricing among the group entities”. The group says that “the resolution brings an end to all related investigations into the company,” with Aspire agreeing to …
Read More »1xBet acquires five-year National Licence for Nigeria
1xBet wants to “set new standards of betting culture” in Africa after being granted a full National Licence to operate its sports betting brand in Nigeria until 2024. The licence strengthens the African presence for 1xBet – a long-term supporter of Nigerian football and and an official sponsor of the Confédération Africaine de Football (CAF). 1xBet is the registered trademark …
Read More »Spanish coalition pact outlines gambling reform as a ‘concrete directive’
Spanish news sources report that gambling incumbents are set to be hit with further restrictions and reforms as the PSOE minority government agrees to a ‘governing pact’, forming a socialist coalition with minority partner Podemos. This weekend, Prime Minister Pedro Sanchez (PSOE) negotiated coalition terms with Podemos counterpart Pablo Iglesias, seeking to break through a political impasse which saw Spain …
Read More »First-time exhibitors out in force at ICE London 2020
Organisers of next month’s ICE London claim the event is on course to deliver a comprehensive account of what’s new in international gaming with confirmation that 73 exhibitors from 37 jurisdictions will be ‘stepping into the future’ for the first time as part of the world’s largest gaming technology event which is being held on 4-6 February 2020. The list …
Read More »MansionBet expands horse racing sponsorship with HRI
Online sports betting operator MansionBet has announced the expansion of its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI). As a result of the deal, the Gibraltar-based operator is now set to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse. Dana Bocker, Head of Integrated Marketing at Mansion, …
Read More »Industry Report: New channels for BtoBet’s ‘player-centric’ Neuron 3 platform
BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …
Read More »Rooney links with 32Red for ‘Stay In Control’ series
Former England captain Wayne Rooney has collaborated with 32Red as the firm emphasises its focus on responsible gambling with the launch of its ‘Stay In Control’ series. The opening episode of the series saw Rooney joined by former football league midfielder Scott Davies, who currently does extensive work in promoting the risks of gambling with Epic Risk Management. Hosted at …
Read More »Only GambleAware, GamCare and YGAM approved by UKGC for problem gambling funding
The Gambling Commission has published the list of approved organisations to which gambling companies are permitted to make social responsibility financial contributions in order to meet their licence conditions. In an unexpectedly short list, only GambleAware, GamCare and YGAM (Young Gamers & Gamblers Education Trust) have been approved by the regulator, although other organisations are knocking on the door. As …
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