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Appealing to a younger generation is often the biggest challenge for technology developers, especially given the pace of change to software and trends, explained Sue Yoxall, co-founder and executive director of mkodo. Yoxall, whose company provides apps and user experiences for mobile, online and retail environments in the betting, gaming and lottery sectors, spoke to SBC at the iGB Live! event …

The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …

New Jersey Governor Phil Murphy has predicted that New Jersey will overtake Nevada as the new place to “plant a flag” when it comes to sports betting in the United States. Speaking at the recent Betting on Sports America event, Murphy explained that the forty years of regulatory and customer experience in New Jersey has been the bedrock for bringing …

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

Operating within a ‘peak competition’ marketplace, in 2019 industry incumbents face the toughest market demands when engaging audiences to further drive sportsbook scale and betting volume. Amid this cutthroat environment, all bookmaker tools/functions must be refined and harnessed, as operators’ seek to develop products inventories capable of servicing their customers instant engagements needs. Hosting an exclusive ‘SBC Leaders Webinar’  (Wednesday – …

At this year’s Betting on Football at Stamford Bridge, SBC caught up with Benjie Cherniak from Don Best, now part of Scientific Games. NCAA’s March Madness has always captured the attention and imagination of large portions of the US audience, which has only been amplified by the spread of legislated wagering across the country. Cherniak told SBC: “It is embedded in …

Powering a diverse range of betting tier1 operators across multiple markets, Stockholm-listed Kambi Group Plc has to deliver and maintain an optimal betting suite meeting its partners’ high demands. Hosting an exclusive ‘SBC Leaders Webinar’  (Wednesday – 3 April) Kambi Group’s Chief Product Officer Mattias Eriksson and Chief Commercial Officer Max Meltzer detail the product journey (from concept-to-delivery) of Kambi’s next generation …

We caught up with Jacob Lopez, CEO at OPTIMA – the sports betting and gaming solutions provider confirmed as a ‘Headline Sponsor’ for next month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we talked all things OPTIMA, including the firm’s Betfred partnership, making up for lost time in …

With constant innovation occurring in the technology space, operators can often find it difficult to ensure that sportsbook technologies do not become outdated. At this year’s ICE conference in February, SBC caught up with Betsson’s CEO, Jesper Svensson, who pointed out that it can often be difficult to maintain technological innovation. He told SBC: “We are having very good momentum …