Features

Area for features content

Alex Kornilov, BETEGY: Building a bridge between operators and media companies

Alex Kornilov, Betegy - SBC Summit Barcelona

The ever closer relationship between broadcasters and sportsbooks presents new opportunities to engage with players, but to take advantage of them requires innovative technology that can drive the on-screen narrative and give viewers simple ways to bet. BETEGY’s CEO Alex Kornilov believes his company’s AI-powered Broadcast product hits the sweet spot that delivers more engaging content for both media brands …

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Sport1 Medien: 2022 will be a good year for every German operator

SBC News Sport1 Medien: 2022 will be a good year for every German operator

A population of over 83 million people, Europe’s largest economy and a huge appetite for sports, especially football – all factors that should make Germany a haven for betting.  However, as Ted Menmuir observed in a discussion with Dr Matthias Kirschenhofer, Executive Board Member of Sport1 Medien, at Twickenham Stadium, there has been a lot of negative press about Germany …

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Sportingtech: The Premier League – attracting bettors through next-level sportsbook features

Sportingtech: The Premier League - attracting bettors through next-level sportsbook features

The current regulatory environment in Europe sees the promotion of online gambling restricted or even banned in certain cases. With the 22/23 Premier League season underway and the addition of an end-of-year World Cup creating even more opportunities for sportsbooks to drive engagement, Sportingtech Managing Director Bobby Longhurst discusses the ways in which sportsbook features have become increasingly important as …

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Transatlantic tricks of the trade: Branch’s Reed Kuhn examines betting

SBC News Transatlantic tricks of the trade: Branch’s Reed Kuhn examines betting

Much of the global betting industry’s focus over the past year has been on US developments, but Europe still has ample ‘greenfield space’ ripe for revenue cultivation. Having established itself in North America’s big tech space from its Silicon Valley headquarters, Branch.io has now looked to new avenues for success.  Looking ahead, as the company’s Director of Business Strategy, Reed …

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Betinvest: unlocking the full potential of quick sports

SBC News Betinvest: unlocking the full potential of quick sports

Remaining competitive in this ever-growing sports betting industry can be difficult to say the least. One way in which companies can maintain an edge over their competitors is through the launch of exclusive content – a path which has been taken by Betinvest. After signing a long-term strategic partnership with Astrid Soft, Betinvest recognised that it must continue to accelerate …

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Parimatch Tech: A B2B ‘path to prosperity’ and standing up for Ukraine

SBC News Parimatch Tech: A B2B ‘path to prosperity’ and standing up for Ukraine

The Russian invasion of Ukraine has had far reaching consequences for global business, and for the Kyiv-founded betting operator and supplier Parimatch Tech, the war understandably had a deep impact.  In the midst of an expansion of its B2B technology operations, Parimatch Tech has also found itself at the forefront of humanitarian response. Explaining developments, CEO Maksym Liashko and Deputy …

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Delasport reports on Romanian igaming: an accelerating and evolving market

SBC News Delasport reports on Romanian igaming: an accelerating and evolving market

With a population of nearly 20 million, one of the world’s fastest internet connections, and a rich history of gambling, Romania is one of the most attractive igaming markets out there. Delasport CEO Oren Cohen Shwartz shares his expert knowledge of the Romanian igaming market as it is today and how it has become an attractive prospect for the world’s …

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AiDP: Gambling requires greater inclusivity to match new generation of workforce challenges

SBC News AiDP: Gambling requires greater inclusivity to match new generation of workforce challenges

This summer’s publishing of the long-awaited ‘All-Index 2020/2021 Report’ by diversity, inclusion and equality non-profit All-in Diversity Project (AiDP) has provided a candid reflection on global gambling’s workforce make-up.   Whilst the 2020/2021 Index showcased improvements in female leadership representation, gambling firms were reported to lag in developing inclusivity practices. Following up on research insights, AiDP founding partners Kelly Kehn and Christina …

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Jason Trost, Smarkets: Calling out the betting big boys’ customer service shortcomings

SBC News Jason Trost, Smarkets: Calling out the betting big boys’ customer service shortcomings

Setting yourself out from the competition is one of the core goals of any marketing campaign, but Smarkets’ SBK sportsbook took this a step further last month by directly calling out its business rivals.  Explaining the method behind the madness, Jason Trost, Smarkets’ Founder and CEO, argued that customers are becoming disillusioned with the experience offered by some of bettings’ …

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Deshackling staff – Colm Finlay on how staffless shops can enhance customer service

SBC News Deshackling staff - Colm Finlay on how staffless shops can enhance customer service

The decline of retail commerce across multiple sectors has been well documented, Colm Finlay noted, but the BetXS Founder holds confidence in the sustainability of betting shops.  After stating his case on the ‘Innovation in Retail’ panel at Betting on Sports Europe, Finally sat down for an in-depth discussion with SBC News about the rollout of his firm’s staffless betting …

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