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“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
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Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
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Features
Time to read: 6 min
Igor Kaufman, GR8 Tech: iFrame product value is a significant differentiator
April 11, 2024
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Comment
Time to read: 4 min
Martyn Hannah: Payment options count when acquiring players at scale
April 10, 2024
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Features
Time to read: 4 min
What's the game plan for sportsbooks in a post-regulated, challenge-packed Brazilian market?
April 10, 2024
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Comment
Time to read: 5 min
Age of Automation... Genius Sports on growing sportsbook revenues on real-time liabilities
April 9, 2024
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Affiliate News
Time to read: 3 min
Juroszek family backs GiG to be the smartest player in igaming media
April 9, 2024
Andrew Rhodes, CEO of the UK Gambling Commission (UKGC)
02:13
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Featured News
Time to read: 5 min
UKGC prioritises data and evidence in new 2024-to-2027 strategy
April 8, 2024
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Europe
Time to read: 3 min
Sky Bet to ‘centre its purpose’ in new fan-focused brand repositioning
April 8, 2024
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Europe
Time to read: 3 min
CE Spotlight: Poland market gains prevalence over Hungary and Slovenia reforms
April 8, 2024
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Affiliate Leaders
Time to read: 8 min
Betting Hero CEO Cassie Brickman on Streamlining the Customer Experience
April 5, 2024
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Case Studies
Time to read: 6 min
Allwyn: Lottery must evolve to find new purpose for Gen-Z consumers
April 5, 2024
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Europe
Time to read: 6 min
Bulgaria votes against gambling act amendments
April 4, 2024
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Europe
Time to read: 6 min
Dr Michael Auer: Neccton is here to integrate safe play into the player's experience…
April 3, 2024
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Comment
Time to read: 5 min
Soft2Bet’s Yoel Zuckerberg: perfecting the art of platform integration and migration
April 2, 2024
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Europe
Time to read: 3 min
Sweden painted as leader in Nordics’ gambling transformation
April 2, 2024
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Africa
Time to read: 5 min
Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant
March 28, 2024
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Esports
Time to read: 8 min
BETER: pursuit of esports and sports leadership in 2024
March 27, 2024
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Esports
Time to read: 6 min
Bayes Esports: why the sector can’t survive without a data strategy
March 26, 2024
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Europe
Time to read: 3 min
“No bet builder? You’re going to struggle” - the future of a game changing product
March 22, 2024
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Featured News
Time to read: 3 min
SBC Digital Innovation: The AI revolution in sports betting
March 22, 2024
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Features
Time to read: 9 min
Matching Visions COO explores Network Dynamics ahead of CasinoBeats Summit
March 22, 2024
Artificial intelligence (AI)
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Features
Time to read: 7 min
SBC Summit Rio: there's room for all kinds of AI tech developments
March 21, 2024
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Latest News
Time to read: 4 min
BetMGM and Chris Rock ad ruled in line with UK ASA code
March 21, 2024
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Featured Articles
Flags of EU member nations and the EU in Brussels, Polymarket is currently lobbying the trade bloc
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Featured News
Time to read: min
Ireland omits common tax on iGaming from first draft EU Budget 2028 
October 13, 2026
SBC signs Lisbon deal
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Events
Time to read: min
SBC signs long-term agreement to remain in Lisbon until 2030
October 2, 2026
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Events
Time to read: min
SBC Summit Day 3: Prediction markets praised as "extraordinary opportunity in innovation" but doubts remain
October 1, 2026
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Features
Time to read: min
SBC Summit: Reflecting on the global expansion of the AFA brand
October 1, 2026