Features

Conall McSorley is the Commercial Director for Metric Gaming, a key sponsor for the upcoming Betting on Sports Conference. The two-day event takes place in September (15-16) at the Grange Tower Bridge Hotel in London. We caught up with him to discuss what attracted Metric Gaming to the event, which conference debates they are most looking forward to, and how …

New sports betting website Sun Bets believes that there is plenty of room for an operator that carries The Sun newspaper’s distinctive voice, and that it won’t simply be rubbing up against Paddy Power’s position in the market. News UK’s Betting & Gaming Marketing Director Kate Bird explained that comparisons could be made between the two brands because of the …

Pavol Krasnovsky, founder and CEO of RTSmunity, is speaking on ‘Data Crunching – live betting in esports’ at the upcoming Betting on Sports conference (September 15-16) in London.  We caught up with him ahead of the two day event to discuss the work RTSmunity has been doing in the past year, the development of its analytical system and more. SBC: …

Teaming up with UK sports marketing agency Pitch London, Betfair launched its Victoria Pendleton ‘Switching Saddles’ campaign for Cheltenham 2016. A marketing and branding initiative that took over a year to execute, ‘Switching Saddles’ became the betting industry’s highest impact campaign garnering UK and international press coverage. Henry Chappell CEO of Pitch and Stephen Mault Head of Media, PR and …

As more sportsbooks pour into the UK marketplace undoubtedly it’s a glass which is now overflowing. The question of how to stand out becomes ever more prevalent and whilst many operators go down the route of adding new features, games and markets to attract new customers and attract new ones, there’s one bookmaker taking a different approach.  JABet specialises in …

City analysts and industry commentators are eagerly awaiting William Hill’s half-year 2016 results on Friday 5 August, with company governance expected to present a strategic update focusing on reversing the firm’s declining digital performance. A tough 2016, which saw the operator issue a profit warning in Q1 burdened by higher industry taxes and an 11% net revenue decline in its digital …

Sean Carr runs the esports consultancy Esports Logic and has been working with Dafabet as the bookmaker’s esports liason. Here he provided SBC News with his take on the recent skins betting drama and the general state of play in esports betting… Over the past 18 months esports has expanded exponentially; with significant risings in prize funds, TV broadcasters securing …

Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by?  Despite one of the most fascinating final-day championship golf duels in …

Just last week, Tempobet announced that Roberto Carlos will be its brand ambassador for the new Football season. The former Real Madrid left back has signed a 12-month deal with the online sportsbook. We caught up with CEO Mark Clayton to find out more about the emerging bookmaker: SBC: How excited are you to announce the signing of Roberto Carlos …

A recent study by Global Reviews has revealed some interesting insights on the state of play of UK sports betting provider websites.  The Digital Sales Effectiveness study looked at consumer behaviour and the conversion rates of bettors on the sites of some of the key industry players such as Paddy Power, Ladbrokes, William Hill, Betfair, Sky Bet, Bet365 and Coral. Over …