Having launched BtoBet’s ‘B Neuron- intelligent sports betting platform’ at ICE 2016, SBC caught up with CEO and Co-Founder Alessandro Fried, who details his company’s core aim of catering for modern digital consumers’ habits and trends. An industry veteran Fried, tells SBC that betting development must learn engagement mechanisms and learnings from outside the industry as the majority of …
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On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …
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Toronto listed gambling investment firms buying industry assets in 2014 & 2015 were branded as game changers for the sector. In 2016 business-wide scepticism and criticism has grown of these merged enterprises and their governance, Scott Longley examines how and why opinion has turned on these new Canadian giants. ________________________________ David Baazov, the chief executive of Amaya, may be intent …
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The Gambling Commission has published its latest report which sheds some light on gambling behaviour in Britain in the past year. Vitally, and for the very first time, this research includes extensive information about how people gamble in terms of which devices they use, where they gamble and how many accounts they use for it. Paul Hope, Gambling Commission Programme Director, …
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Late last year, The Football League and its primary sponsor and partner Sky Bet agreed a new three year title sponsorship deal. Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016, running until at least 2019. We caught up with Ed Martin, Head of Sponsorship for Sky Bet, to reflect on the …
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Based in Tel Aviv, Commologic is an igaming supplier and start-up which has made a superb start to 2016 after agreeing a deal with Unibet to supply the operator with its BetUP second screen live betting product. BetUP is focussed on entertainment and fan engagement in that it allows customers to bet quickly and easily on any device on, mostly, …
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Having recently been appointed GVC Holdings’ Chief Operating Officer, Shay Segev will be in charge of integrating and driving strategy for the merged enterprise of GVC assets and bwin.party Entertainment, one of the industry’s largest projects. A leading industry figurehead on multi-channel strategies and new device integration, Shay Segev spoke to SBC at ICE 2016, shedding insight on betting operator and supplier ongoing focuses on …
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Having completed its takeover bwin.party Entertainment , Scott Longley asses the betting operators next steps as the new merged outfit targets a FTSE 250 listing. As the firm’s governance and leadership begins to execute the first steps of its integration plan, Longley details what may be the betting sectors most interesting merger. ________________________ It didn’t take long for GVC to …
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Introducing the Bookies’ Corner at SBCNews, a new biweekly column wherein betting industry experts give their two cents on topical issues from the worlds of sport, entertainment and politics. With the 88th Academy Awards fast approaching we spoke to Harry Lang, Marketing Director at Pinnacle Sports, Anthony Cousins Head of Sportsbook at Unibet and Betway’s Alan Alger to hear their thoughts …
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The ‘Game to Watch’ competitions at ICE 2016 showcased the most innovative games recently developed and prepared for launch to the gaming market. SBC News were delighted to catch up with Peter Gough, after his company were crowned deserving winners of the established games category. Peter, who is the Founder of Fenway Games, reflected on a week of industry validation …
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