Features

There are a number of bookmakers that have added eSports to their betting markets right now. The latest Superdata report states that the European market is worth $72m (£48m), whilst the global audience is 134 million and growing fast. The facts are there for all to see, and TonyBet are making sure they’re at the forefront of this burgeoning market. …

Having announced an all-star ‘US Advisory Board’, with business and sports heavyweights such as Mark Cuban and Michael Jordan guiding its initiatives. SBC caught up with Ulrich Harmuth Managing Director of Sportradar AG to discuss the company’s ambitious market plans.  Harmuth details why Sportradar set-up its ‘US Advisory Board’,  the company’s entry into the market and the core differences between US sports practices/trends at both commercial …

Bet365 was the standout bookmaker for bettingexpert.com’s community of tipsters during October. Of the 97,970 tips placed during the month, the Stoke-based bookmaker was selected as the preferred operator for a huge 19.1% of them, considerably higher than second placed Unibet which was selected 12.1% of the time. However Unibet was also far clear of third placed 188bet, which had …

Gambling operators licensed by the Gambling Commission are required by LCCP social responsibility code provision 6.1.1 (which has the force of a licence condition) to: put in effect a written procedure for handling customer complaints and disputes and offer dispute resolution by an ADR provider. This is to ensure that customers with a dispute about the outcome of their gambling …

With the world of fantasy sports an increasingly busy marketplace SBC’s Sam Cooke spoke to FanTeam CEO Kristoffer Zvickell about what it takes to stand out, and some of the differences between the US and European markets. SBC: As the fantasy sports market grows ever more crowded how are FanTeam intending to stand out to appeal to customers? Kristoffer: First …

Scott Longley spoke to Bet Buddy founder Simo Dragicevic for SBC to explore how analytics can be used for identifying problem gambling behviour and the benefits of such an approach. We know that the online gambling industry has fallen for data analytics in a big way. What it offers operators in terms of knowing the customer and being able to …

Three years ago, British horseracing decided to pool its collective terrestrial TV rights and sell them to a single broadcaster, Channel 4 (C4), the UK’s number three broadcaster in terms of overall audience share. It meant that horseracing would no longer been seen on the BBC, the nation’s number one broadcaster, and who had pioneered coverage of the sport from …

Following on from the completion of EIG Berlin 2015,  SBC chatted with Casino VR Founder and CEO Marco Kobelt, following his enterprise’s win at the 2015 EiG Start-up Launchpad in Berlin. Kobelt details to SBC readers why virtual reality (VR) will have a big role to play in the industry’s future and how VR technology will potentially capture a new sector audience. SBC: Can …

As customer acquisition costs increase, operators and media owners are finding consumer engagement and interest harder to achieve effectively . SBC caught up with  DiscountIF Founder & CEO Lewis Holland, who details the importance of communicating real value and opportunities to your targeted customer.  Combining a live event dynamic to its customer offers, start-up DiscountIF aims to be a leading discount portal …