SBC speaks to Mike Rowland, Head of Marketing at Sporting Index, the market’s leading spread betting operator, on why World Cup Russia 2018 is the perfect vehicle for Sporting Index to display its market and product strengths. ____________________ SBC: Why does Russia 2018 represent a significant opportunity for a spread betting operator such as SportingIndex? Mike Rowland: The World Cup is …
Read More »Features
Cillian Barry: SportCaller – Making ‘free-to-play’ a viable option for bookmakers
As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement. SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …
Read More »Trustly – SBC Global Championship Headline Sponsor – Decreasing abandonment rates at the registration stage
Trustly has hailed the opportunity provided by this week’s SBC Global Championship, which doubles up as a celebration of 10 years in business for the global payments provider. As the headline sponsor for tomorrow’s competition at Stamford Bridge (22 May), Trustly has also contributed nine players across two teams – ‘Trustly Avengers’ and ‘Vikings’. We spoke to Trustly Gaming Director …
Read More »David Clifton: Licensing Expert – Time for remote operators to focus on GamStop
GamStop – it’s been a long time coming, but it’s here now (at least in a “test” phase), and somewhere in the coming “weeks and months”, to quote Tim Miller, Executive Director of the Gambling Commission, the one month notification period under LCCP social responsibility code provision 3.5.5 will be triggered by the Commission. At the expiry of that one …
Read More »Jeevan Jeyaratnam – Abelson Info: Understanding the evolution of trading
For betting operators, the intricacies of trading will continue to provide a unique challenge as they look to utilise data and physical trading to provide the perfect pricing environment. Head of Compilation at Abelson Info, Jeevan Jeyaratnam detailed why physical traders still play a crucial role for betting operators, as well as analysing how Asian markets play a role in …
Read More »6 of the Best – Favbet’s Nikos Chalikias
This week’s 6 of the Best gives our readers an insight into the life of “true working-day routine lover” Nikos Chalikias, the CEO at Favbet. Keep reading to find out about his crazy 10-day trip to Bangkok, the sporting comeback which served as a pre-cursor to Liverpool’s Miracle of Istanbul, and a Netflix series where every episode feels like a …
Read More »World Cup diary – Finding the volume to ‘absorb’ the sharpest punters on BetRegal
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …
Read More »Matt Harris: Perble – But Seriously! The far-reaching benefits of Paddy Power and CONIFA
Matt Harris of Perble, details the importance of Paddy Power’s lead sponsorship of CONIFA 2018, as all industry operators prepare for a summer of World Cup Russia 2018 trading. Betting content specialist Harris, details why Paddy Power is right to pursue and tell a different narrative for football’s global impact. ______________________ The sponsorship arrangement between Paddy Power and the organisers …
Read More »Rob Ripley: Bringing the Twin buzz to life in Malta
Rob Ripley is ready to bring “more and more amazing people” on board at Twin, after becoming the Malta-based casino’s new Talent Acquisition & HR Manager. We caught up with Ripley to find out what convinced him to make the move, how he will draw on previous experiences in his new role, what he sees as the biggest HR challenges …
Read More »Ian Sims – Rightlander: Understanding affiliate compliance as a critical discipline…
In 2018, industry affiliate marketing programs are building up their compliance capabilities, as all-around sector advertising faces further scrutiny from regulators and wider stakeholders. SBC speaks to affiliate marketing veteran Ian Sims, the Founder and Managing Director of Rightlander compliance software. Sims details why data and tech-led dynamics are the best tools to bridge the affiliate-to-operator compliance divide. __________________ …
Read More »