Features

Having joined industry start-up Luckbox this April as first Chief Marketing Officer (CMO), former PokerStars executive Vadim Soloveychik has been tasked with delivering an effective and engaging esports-to-betting marketing strategy. SBC gets the lowdown on why Soloveychik and Luckbox will seek to ‘flip the script’ on industry marketing values and legacy engagement practices.   ______________________ SBC: As a new industry …

Sportradar’s Neale Deeley spoke to SBC News about the potential of a legalised sports betting market in the US, which he says has been both “overestimated” in terms of how quickly it can all become real, and “underestimated” in relation to the size of each state. For example, he notes that people know about California’s huge economy, but don’t realise that …

Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …

Natalie Merezhkovskaya, Chief Marketing Officer of InBet Games, has stepped up to the 6 of the Best hot seat on SBC News. Prior to her current employment with InBet, she was in charge of marketing for an international communications agency, which included leading a promotional campaign for Ferrari in France. Find out which place Merezhkovskaya describes as “Mecca” of the surfing …

Regulatory attentiveness in 2017 held monumental bonusing based consequences for gaming operators in the UK, writes Steven Valentine, Director of Interactive at Comtrade Gaming. Whether it’s in the form of player acquisition, retention or re-engagement, it seems that the subjective nature of bonusing terms is no longer up to interpretation. According to the UKGC, trust in the gambling sector is …

With UK firms publishing their official gender pay gap statistics, it meant that for the first time the true extent of wage inequality in the UK was revealed. Whilst it’s important to note that gender pay gap statistics aren’t the only representation of diversity within any industry, they do go someway to giving an assessment of levels of gender discrimination …

Dynamic Partners, the Asian facing gaming consultants, has partnered with G2E Asia, to provide a platform for industry newcomers, from within its home continent and further afield, opportunity for targeted business development with some of the key decision makers in the region. The Game Development Fair is set to held at the G2E event in May, and Harmen Brenninkmeijer, Managing …

With less than two months to go until the 14 June kick-off, 10Bet is busy finalising its preparations for this summer’s World Cup. The company’s CMO Oshri Kostiner spoke to SBC News about making plans for the biggest betting event on the planet. SBC: How separate is the World Cup month within your marketing plans for the whole of 2018? …

Chris Murphy, Editor of SBC Americas, takes a look at some of the political infighting happening in the UK around FOBTs and suggests that the industry should be working with each other rather than against.  The fixed odds betting terminal. Crack cocaine of gambling or simply a misunderstood gambling prodigy? Whichever of those two you agree with, or perhaps it’s …