Camelot launches new ad campaign to thank National Lottery players

Camelot Group has launched a new TV advertising campaign, which looks to thank National Lottery players for supporting local and national projects during the coronavirus crisis.

Up to £600m has been raised so far in support of charities and organisations affected by the pandemic, with the National Lottery raising £30m each week on average.

The TV advert will form part of a marketing campaign running across TV, radio, social and digital, which will first air on 19 May 2020, and will aim to show a range of National Lottery funded causes from across the UK.

Five National Lottery-funded projects from across the nation will be shown during primetime TV slots, including: Youth Sports Trust; Intercultural Youth Scotland; BASIC (Brain & Spinal Injury Centre; Dungannon Multiple Sclerosis Support Group and South Denbighshire, Community Partnership.

Wendy Edge, CEO, at BASIC, said: “Without National Lottery players we wouldn’t be able to make the difference we are in our community. For more than 20 years we have been supported by the National Lottery and we’re eternally grateful. Remember every time you play The National Lottery you are helping thousands of good causes like mine across the country to support people in need at this difficult time.”

Each project will be featured in a selfie-style clip, which will focus upon the work they do, rounded off with ‘a chorus of ‘thank yous’ from a host of different projects around the UK to thank National Lottery players’.

Keith Moor, Chief Marketing Officer at Camelot, added: “We’re delighted to launch our latest campaign – in partnership with the National Lottery distributors who are doing an exceptional job in getting funding to the people and projects who need it most during the coronavirus crisis.

“The idea is to say ‘thank you’ to National Lottery players who are helping to fund millions of acts of kindness. There’s tremendous work going on every day all across the UK, and we’re providing a glimpse of all of these efforts with this campaign – by showcasing projects that are receiving support from existing National Lottery funding and the special, repurposed, £600M COVID-19 funding.

“National Lottery players have made all of these projects possible, and what better way to thank them than from the actual projects and organisations themselves. They’re all doing fantastic work, and we’re incredibly grateful that they’ve taken the time out to help us say thanks for the support of National Lottery players.

“With the TV ad – and the campaign as a whole – players can see the good that they’re doing by buying a National Lottery ticket, and in that way they can feel proud and connected to the efforts underway across the country.”